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This article is to share with you about what benefits the opening of Mini Program can bring to enterprises. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Is it useful to make Mini Program? It works! The three stages of operation can be completed through Mini Program: customer acquisition, promotion and retention.

1. Customer acquisition, the growth of network users has reached a bottleneck, not to mention the difficulty and cost of obtaining new users, higher and higher, now users after so many years of destruction has long been very mature, the intensity of concessions is small, the use process is not convenient for customers to obtain is very difficult, through Mini Program customers can effectively reduce the difficulty, secondly, you can also pull Tencent to do credit endorsement.

two。 To promote activity, Mini Program can jump directly in Wechat, rather than the point-on-point application on the desktop first. in fact, doing Mini Program can effectively promote activity to users and increase the frequency of use, but due to the characteristics of Mini Program itself, the duration of use will not be too high and easy to lose.

3. Low-frequency app anti-churn, there are some applications with low frequency of users, such as 12306, hotel accommodation and so on, which are tools for specific scenarios. If the application is bloated and takes up memory and plays push messages, it may be easy to lose users, but you can give up app through Mini Program to a certain extent, so that users can be activated through Mini Program in the application scenario.

Is it useful to make Mini Program? It works! It can help businesses bring the following benefits:

1. Bring huge traffic to the enterprise

Mini Program is currently a project strongly supported by Wechat, so Mini Program has a lot of entries in Wechat, such as drop-down list, nearby Mini Program, Discovery-Mini Program and so on. And the more entrances, the easier it is for users to find relevant Mini Program. As far as enterprises are concerned, it already means that they can catch a huge amount of traffic.

two。 Help enterprises to fission users

Mini Program can be shared directly with friends and groups. If a user thinks your Mini Program is very easy to use, that user will most likely share Mini Program with his friends. If the enterprise can cooperate with some marketing means, it can better trigger the active sharing behavior of users. Therefore, it can be said that Mini Program can help enterprises fission users.

3. Help enterprises to improve the probability of customer repurchase

Mini Program has a very powerful data management function, through this function, enterprises and merchants can analyze the behavior of users, so as to provide customers with higher quality service and increase customer satisfaction, so as to improve the probability of customers' secondary consumption and multiple consumption.

4. Help enterprises to improve the conversion rate

For enterprises with Wechat official account, before Mini Program is launched, fans of the official account can only be diverted to the website or APP, and this diversion method, because of the tedious process, the conversion rate is generally not high.

Is it useful to make Mini Program? Since it will be so popular, it must be useful. However, the final use effect depends on how the enterprises and businesses operate.

Thank you for reading! This is the end of the article on "what benefits can Mini Program help enterprises bring?". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, you can share it out for more people to see!

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