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This article will explain in detail how to optimize the ranking of Baidu pictures in the computer network. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

Baidu picture ranking how to optimize? The page in the website has a lot of pictures, how can we quickly include pictures and have a good ranking in Baidu pictures? Let's take a look at the detailed tutorial.

1. Ranking optimization of Baidu image search engine

1. How to rank Baidu pictures

It is best to use Baidu's own platform, such as Baidu space photo album, basically receive in a second, and can also add URL watermark on the picture. If users see a picture, they will search for your keywords and improve your brand words.

How to set up this photo album? It is best to use keywords as album names, and then classify them in the album. Baidu will use these as the basis for ranking picture keywords.

2. How to get Baidu to capture the pictures of our website

Baidu's image search ranking is based on the page address of the page where the picture is located, not according to the address of the picture we think.

Because search engines cannot extract image information, however, extract image information from your web page. So we say that the writing of the image title is not important, because the search engine crawls the title of the page.

The matching of the title of our page and the picture of the page is very important, otherwise it is not conducive to ranking. And the more pictures, the more advantageous.

3. The clarity of the picture

Of course, the clearer the better.

4. The opening speed of the page

Baidu is impossible to save all your pictures, it is called, if too slow, directly pass.

5. Optimization of alt.

6. Minimize the interference.

Too much template text is interference. Be sure to be relevant and not to repeat too much.

7. The proportion of the picture

The breadth is higher than the height, which is the best size of the general browser.

Second, why do we do picture optimization?

1. Our image ranking is conducive to the increase of our website traffic. Now Baidu picture search volume is very large, second only to the post bar, ranking fourth. (Baidu Li Yanhong has said before, Baidu's era of reading pictures has come.) it proves that the flow of pictures is very amazing.

2. The reason we make pictures is to get traffic. It also belongs to the category of traffic encirclement and suppression. For example, Baidu search decoration effect picture, Baidu will display the address at the bottom of the picture, click in will form traffic conversion. It will indirectly improve your keyword ranking. Users form our brand when they see Baidu pictures. Create a sense of trust.

The size of the picture is generally wide * high, and width greater than height is more conducive to ranking (width at least > = 300)

Third, the intra-site optimization of the picture

1. Why optimize the pictures on the site?

To improve the user experience, the text of the picture will be displayed when the mouse is over, and the name or meaning of the picture will be displayed when the picture is lost.

2, is not all pictures should be tagged with title, is not recommended, this tag does not play a role in ranking. Because there is no evidence that he can improve the image ranking, but the picture must add alt, because whether it is Baidu or Google, if your breakthrough does not add alt, points will be deducted. Picture alt attribute (picture caption) he is part of the site's quality control.

3. Alt is the text that is displayed when the user is set not to display the picture, or when the user's network speed is slow. Title is the prompt text that is displayed when the mouse is over a picture. So the picture must have a written explanation.

What we should pay attention to when we do alt picture optimization

1) do not accumulate in light, such as: alt= "decoration, decoration effect picture, 2012 decoration effect picture" is over-optimized, we should use one sentence to describe the key words, such as: alt= "wedding room bedroom decoration effect picture reward" concise and clear.

2) if multiple pictures appear on a page at the same time, if multiple pictures appear, they show multiple meanings, then be sure to distinguish them with numbers. For example: picture sharpness, angle, etc., should be distinguished in the alt tag, should be detailed best.

3) alt description avoids repetition. Generally refer to 14 Chinese characters, 28 letters as the standard. (2 letters, the number is a Chinese character)

IV. Optimization of picture quality

Generally speaking, the better the width-height ratio of the picture, the better the ranking (usually 4:3)

1) the clearer the clarity, the more conducive to ranking, Baidu will not put unclear pictures on the home page.

2) Image width is recommended to be greater than 300 (> = 300)

3) the number of pictures. The more pictures on a single page, the more conducive to ranking.

4) the stronger the correlation (matching degree) of the picture, the better the ranking.

5. detailed optimization of picture and text

1) there must be a description under each picture

2) try not to paginate the picture, and the description should match alt strongly.

This is the end of the article on "how to optimize the ranking of Baidu pictures in the computer network". I hope the above content can be helpful to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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