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This article mainly explains "PHPWind how to bring small websites into big Taobao". The content in the article is simple and clear, easy to learn and understand. Please follow the editor's train of thought to study and learn "PHPWind how to bring small websites into big Taobao".

On April 13, 2010, phpwind announced a strategic plan to reach strategic cooperation agreements with users of eight core regional websites for joint development of new versions of the products. The eight websites that have reached cooperation are Kunshan Hotline, Yuyao Life Network, Ningbo Tianyi Forum, Xiamen Xiaoyu net, Hualong Lane, Taihu Lake Pearl net, Erquan Network and New Culture Network.

At the meeting, phpwind said that the next step will be to focus on the media and e-commerce of small websites, and to help small websites save IT costs through free products. What exactly is the purpose of phpwind's press conference? The author would like to talk about his own views from two aspects.

Phpwind needs to transport traffic for Taobao.

As we all know, phpwind is currently a wholly owned subsidiary of Alibaba, and Taobao recently announced a partnership with phpwind to provide a standard e-commerce interface for forums based on phpwind programs, which is also seen as part of the "Great Taobao Strategy."

Now phpwind once again held a press conference to focus on the media and e-commerce of small websites, and its intention is to expand the e-commerce portal for Alibaba. At present, Taobao is opening a wide range of entrances to Taobao through a variety of ways, including Alimama Advertising Alliance, self-built search engine, Mobile Taobao, Alipay Portal, Taojianghu SNS Community, offline Taobao World Magazine, Taobao purchasing agency, e-commerce company established with Hunan Satellite TV, etc., to expand Taobao portal both online and offline to bring traffic to Taobao sellers. Only in this way can we ensure the sustainable development of e-commerce.

At present, there are more than 1 million small and medium-sized websites in China, and the trend of regionalization, verticalization and e-commerce of the Internet is becoming more and more obvious. If Taobao entrance can be implanted on these regional websites, it will bring huge traffic and users to Taobao. As the saying goes, "if you don't accumulate a small stream, you can't become a river." millions of small websites and community stations are "small streams". Phpwind is a pipeline connecting these small rivers with Taobao, collecting the flow of these small rivers to Taobao, which is of great significance.

So since the day phpwind was acquired by Alibaba, he has been shouldering the responsibility of being a "plumber". And phpwind has joined forces with Taobao and Alipay to promote community e-commerce, electricity and coal payment and other businesses, while Aliyun will provide profound technical support for phpwind based on cloud computing to help phpwind create a data sharing platform and e-commerce marketing platform for small and medium-sized websites to provide storage, instant messaging, search and other technical support for regional websites.

Small websites are incorporated into the "Big Taobao Strategy"

In fact, phpwind wants to strengthen local regional websites, which is good news for hundreds of thousands of local regional websites. As a small website, personal website is the most difficult bright spot, one is technology, and another is capital. Through the procedures provided by phpwind, you can save a lot of IT costs, and with the help of phpwind's media and e-commerce architecture, small websites can quickly find a profit model, relying on advertising and e-commerce can quickly achieve profits.

So, in the end how to do local regional websites? I have always thought that the current development of the Internet has only completed the first step, that is, infrastructure construction is entering the second step, living with Internet services, when the relationship between our lives and the Internet becomes very close. That's when the Internet matures. In order to combine the Internet with life, we must carry out regionalization, verticalization and e-commerce, which is the only way for the development of small websites, which can avoid the competition of large websites and develop at the lowest cost and the fastest speed.

Take Hualong Lane, a local regional website established in 2006 as an example, Hualong Xiang easily achieved 10 million revenue in 2009 through media and e-commerce. The reason for its rapid success is that it is a community in a media way and an e-commerce business in the way of interactive marketing. Next, Hualong Xiang will cooperate deeply with phpwind and will add more real e-commerce functions, which will undoubtedly greatly enhance Hualong Xiang's revenue.

Small websites can be included in the "big Taobao" camp through phpwind. Although they do not belong to Alibaba Group, they can still make use of Alibaba's e-commerce resources, which is conducive to its rapid and stable development.

Conclusion

As a small website, there is no technology, no funds, so it is difficult to do real e-commerce, but through phpwind into the "big Taobao strategy", you can use Alibaba's resources to achieve e-commerce. And Alibaba uses "phpwind+ small website + Alipay + Taobao + Aliyun" to build a huge e-commerce warship and start cluster operations, which will greatly enhance Alibaba's combat effectiveness.

Thank you for your reading, the above is the content of "how PHPWind brings small websites into big Taobao". After the study of this article, I believe you have a deeper understanding of how PHPWind brings small websites into big Taobao, and the specific use needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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