Shulou(Shulou.com)05/31 Report--

Ventura-Trade Desk, California (Nasdaq: TTD) announced today that it has upgraded its industry-leading digital advertising courseware and certification platform and will provide this service free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from professionals in the advertising industry to those who want to build the skills needed to enter the field.

"in this period of market uncertainty, marketers give priority to measurable and comparable advertising opportunities. the accelerated focus on data-driven decision-making has put direct pressure on skill development in the advertising industry as a whole."

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Trade Desk Edge Academy provides online training in all aspects of digital and data-driven advertising, including emerging areas such as connected television. Upon completion of a specific course, participants will receive a valuable professional certificate. The reformed platform will be open to digital marketing professionals and anyone who wants to enter the industry.

"in this period of market uncertainty, marketers give priority to measurable and comparable advertising opportunities. More and more people are paying attention to data-driven decision-making, which puts direct pressure on skills development across the advertising industry, "said Jeff Green, founder and CEO of The Trade Desk." Our improved training platform will help meet the need for new skills and certification. In addition, the free provision of these courses will help anyone who wants to take advantage of this opportunity to enter the world's fastest-growing industry with the most modern skills. "

Trade Desk Edge Academy, which was originally launched in 2013, has been revised to accommodate the rapid pace of changes in digital advertising. As advertisers adopt new channels such as audio, video, and Internet television, they need to build planning, execution, trading and measurement skills in a growing number of real-time multi-channel digital marketing environments. The revised learning platform includes important courseware in the basic areas of digital marketing; data-driven planning and measurement; prediction and optimization; and data and inventory of all marketing channels.

The courseware includes explanatory videos, case studies, investigations, testing, and evaluation, as well as continuous access to community best practices and professional troubleshooting opportunities. Upon successful completion of all courseware and exams, participants will receive valuable professional certifications in three key areas: marketing foundation, transaction foundation, and data-driven planning.

Prior to this transformation, more than 11000 professionals had received The Trade Desk Edge Academy professional certification because the digital advertising industry gave priority to contemporary training and qualifications in addition to traditional education. In addition, a range of leading advertising agencies, brands and universities have partnered with The Trade Desk to provide these courses and certifications to their professionals, members and students.

About the trading desk

Trade Desk is a technology company that supports advertising buyers. Through its cloud-based self-service platform, ad buyers can create, manage, and optimize digital advertising campaigns across advertising formats and devices. Integration with key data, inventory, and publisher partners ensures maximum coverage and decision-making capabilities, while enterprise API can be customized and developed on the platform. The Trade desk is headquartered in Ventura, California, with offices in North America, Europe and the Asia-Pacific region

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