Shulou(Shulou.com)06/02 Report--

This article is to share with you about the common ways of online promotion. The editor thinks it is very practical, so I share it with you. I hope you can get something after reading this article. Let's take a look at it with the editor.

Network promotion (web promotion) is a way of advertising with enterprise products or services as the core content, establishing websites, APP, Mini Program, H5, etc., and then showing them to netizens through various free or fee-based channels. Network promotion can achieve the effect of small investment and large return.

The common promotion methods are holistic promotion, mutual promotion, Baidu promotion (CPC,CPS,CPV,CPA), etc. Free website promotion is forums, SNS, exchange links, B2B platform building, blogs, Weibo, Wechat and other new media channels; narrowly speaking, the carrier of network promotion (web promotion) is the Internet, without the promotion of the Internet, it is not network promotion. Can be divided into two types: do their own user experience, and the use of Internet (internet) platform tools for word-of-mouth promotion.

Trend

The employees of traditional enterprises have already reached the state of saturation, while the number of employees in the e-commerce industry is increasing. There is a sharp contrast between the laid-off workers in traditional industries and the extreme shortage of e-commerce personnel, and the gap will continue to widen at a very rapid speed.

It can be concluded that the market share and experience accumulation of the first industry engaged in e-commerce will make it a leader in the e-commerce industry, while the people engaged in related industries are veterans and experts in the e-commerce (ELECTRONICCOMMERCE) industry.

Purpose

In a narrow sense, network promotion refers to a kind of publicity and promotion activities carried out through various means based on the Internet, in order to achieve an effect of improving brand awareness. Like traditional advertising, the purpose of network promotion is to increase its own exposure and brand maintenance; in a broad sense, network promotion can also be understood as network marketing.

Concepts similar to online promotion include online marketing (search engine marketing, search engine optimization, e-mail marketing, forum marketing, website promotion, online advertising, SNS marketing, Wechat marketing) and so on.

Importance

Although e-commerce has been developing in China for more than ten years. However, its derivative industry, such as search engine optimization, network promotion is still a new concept; domestic professional companies and professionals are very scarce, unable to meet the needs of the existing industry development.

Powerful companies often adopt the way of spending money to promote, while most small and medium-sized start-up companies achieve the purpose of increasing brand awareness through targeted and low-cost network promotion. according to the different characteristics of each enterprise to develop different promotion programs, and achieved certain results.

Action

With the introduction of the relevant national support policies, the support to the e-commerce industry is increasing. E-commerce industry is bound to have a great impact on traditional industries because of its low cost and no regional restrictions. Many enterprises that used to be engaged in traditional shopping have also opened shopping websites and publicized them through the Internet. With the continuous development of e-commerce, a small number of network promoters are becoming more and more important.

These are the common ways of network promotion, and the editor believes that some of the knowledge points may be seen or used in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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