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This article introduces to you what are the five skills of mining keywords in website development, the content is very detailed, interested friends can refer to, hope to be helpful to you.

As we all know, keyword mining is also skillful. Here are five tips for your reference.

Recently, I just took over a Baidu bidding customer of a school, and found that the flow and conversion rate brought by some keywords are super good, while some keywords are *. Today, I will tell you about the mining of keywords on the website. including professional noun mining, long-tail keyword mining, surrounding mining, word-of-mouth keyword mining, brand keyword mining 5 points.

1. Professional nominal mining

This is especially suitable for corporate websites, such as doing a product in which there is a professional term that is well known to people who are familiar with the industry. For example, the computer majors in our school are: graphic design training, interior design training and so on.

2. Long-tail keyword mining

When your core keyword, that is, the target keyword, is located, how to mine the relevant long-tailed keywords? Often the traffic brought by long-tailed keywords is N times that of the target keywords. The mining of long-tailed keywords needs to be analyzed by webmaster tools, such as webmaster statistics, Google Analytics. Carefully analyze the traffic beyond the target keywords of the user's search. In this way, we can see what aspects of content users are more interested in in the near future!

3. Perimeter mining

Usually, the competition for hot keywords is very strong. In order to save costs and facilitate transactions, enterprises use website keyword positioning. In fact, this conversion rate will be higher than others. Take our school as an example, the conversion rate of this key word of interior design school is far lower than that of Shandong Interior Design School and Qingdao Interior Design School. Because some students are caused by the road and other reasons.

4. word-of-mouth keyword mining

This is very important, because word-of-mouth publicity is the most effective, and some people may directly search for the name of the company or company when they hear that your company or enterprise has done a very good job in so-and-so. Of course, there are also products, such as XXX English training school and so on.

5. Brand keyword mining

In order to build the influence of their own product brands, enterprises do some TV advertisements, newspaper advertisements and so on at any cost. Show in front of users many times to improve the user's image of the product. For example, when Yi-li hears it, he immediately reacts to products such as milk.

In fact, keyword mining requires long-term accumulation, and some keywords can not be thought of at once. You can often analyze competitors' websites and what keywords they have done. You can also take a look at the traffic statistics of your website and find out what keywords are worth expanding or adding. Because of the time constraint, that's all for today. Welcome to Qingdao SEO Station.

On the website development of the five skills of mining keywords are shared here, I hope the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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