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This article will explain in detail how to use SEO to increase traffic. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

Before creating content, ▪ should find the opportunity keywords with high clicks to avoid complicated distractions on the search results page; check the content competition and find the content types that are displayed first before creating content; and content creation should be different and stand out.

In order to get traffic, ▪ needs to set "hooks" to attract backlinks: data, unique innovations, detailed guidelines, specific case study results, etc. Shortening the uniform Resource Locator (URL), using highly weighted web pages to drive pages to be optimized, and matching users' search intentions all help to improve the ranking of web pages in search results. Content design can not be ignored, to add pictures, charts, visual effects to the web page to improve the user experience.

To get clicks, ▪ can contact other peer bloggers, recommend sharing their own articles, or replace broken links with their own articles; in addition, encourage and respond to user comments, build a website community, and indirectly improve the ranking of the site's search results.

Before I get to the point, let me make one point: there are no magic tricks in this article to make you appear on the front page of Google search results overnight. The following requires effort, patience and perseverance.

Moreover, there is no high-end content in this article. On the contrary, everything I want to discuss is very strategic and practicable, and anyone who knows the basics of the Internet can apply these techniques. Basic search engine optimization (Search Engine Optimization, hereinafter referred to as SEO) is not for programmers or experienced coders to do, so please read on.

Let me get this straight, SEO can be difficult, and SEO is even harder when you read the same advice over and over again. You must feel the same way.

You must have heard of some common SEO strategies, such as optimizing your title tags, sharing your content on social media, publishing good content, and so on. These suggestions are not completely useless, but they don't make your site appear at the top of Google search results.

Why? Because everyone who has a website is following the same advice. To surpass them, you need to do something completely different, and that's what I'm going to talk about next.

Find the opportunity keyword

Step 1, find an opportunity keyword (opportunity keyword). Opportunity keywords are similar to conventional keywords, but more effective, as I will explain below.

You may have noticed that the home page of Google is getting more and more crowded. For example, take a look at the following screenshot of the front page of the search results for the keyword "SEO tool".

There are a bunch of ads, a selected summary, a question box, and some news results on the front screen. So, I'm basically focused on opportunity keywords now.

So, what are the key words of opportunity? Opportunity keywords are words with high organic click-through rate. In other words, when searching for this keyword, the front page of the search results does not appear as much as above, distracting people from organic search results (non-advertising results).

Let's look at an example: not long ago, I created a page on my website that was optimized around the keyword "encrypted currency News (cryptocurrency news)." As it turns out, "cryptocurrency news" is an opportunity keyword.

Yes, there are still some ads on the search page, but it doesn't hurt. This is actually a good thing, because it shows that someone is bidding for this keyword in Google ads. In addition, the search page is quite clean, mainly organic results.

To sum up-search the results before selecting keywords. If the search results page is very messy, consider replacing it with an opportunity keyword to get more clicks.

Next, let's take the second step.

View content competition

Okay, now you've found an opportunity to use key words. What's next? Most people will open the blog system WordPress and start creating content. However, this is a huge mistake.

In fact, I used to make such mistakes. I will write something that I think I can rank at the top of Google. But now, I know more about tricks.

Now, I will analyze the home page of Google search results to determine what content can be effectively spread through Google. In other words, I checked my content competitors. For a given keyword, I will first check the type of content that Google gives priority to display before I start creating content.

Take a look at the home page of the search results for the keyword "raw dessert" in the screenshot below.

As you can see, the search results show a list of dessert recipes. So, if you want to create content for this keyword, you shouldn't write blog posts like "the essence of original desserts." Instead, you should list some recipes in the article.

Let's look at another example. I am a digital marketing expert, for me, "keyword research" is one of the most important keywords. In the past, when I searched for "keyword research" on Google, I found that the earlier content did not list suggestions or strategies for finding keywords. In contrast, the search results that Google gives priority to display are just macro guides.

So I decided to create a guide that covered almost all keyword research, which put me in the top three in the fierce competition for search results.

Then it's time for us to take the third step.

Create unique content

Create content that is different or outstanding. When creating content for SEO, you have two main options: one is different from others, and the other is better than others. Let me explain.

Most of the time, you want to post something better. But sometimes it makes more sense to create something completely unique.

For example, I found the opportunity keyword "cryptocurrency scam" a few months ago, and when I looked at the content competition, I noticed that most of the results were list articles, such as "four common cryptocurrency scams."

I could have written a macro, tabular article like "100 cryptocurrency scams you need to pay attention to," but it didn't make any sense. In this case, it makes more sense to create different content.

Here's what I did: I spent two weeks writing the ultimate guide on how to "track cryptocurrency fraudsters after they escape". Because my content is completely different from what others post, it stands out and occupies a large share in social media, backlinks (backlinks, where regular links are marked "point to document B" in document A, and "make document A point to me" in document B) and Google rankings.

As I mentioned earlier, you can also create something of higher quality than existing content. For example, a while ago I wanted to get priority in the search results for the keyword "Ripple (a digital currency) investment". When I looked at the priority display, I noticed that most of them were a list of ways to buy Rippo coins.

I could choose to list 20 ways to invest in Rippo coins, but I knew it was just a fusion generalization, so I decided to create something better. I wrote an article on "what do you need to know before investing in the Swiss currency", and the response was very good.

This is the end of the article on "how to use SEO to increase traffic". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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