Shulou(Shulou.com)06/02 Report--

Are the friends still immersed in the joy of the Spring Festival? But the holiday is always so short, after the firecrackers spread thousands of miles, laughter full of new lively scene, now you have to pack your bags, embarked on the road away from home? Or have you continued to struggle on the job? Unsurprisingly, the editor is already writing hard.

At the beginning of the new year, whether you are an entrepreneur or an ordinary employee, you must want to make your products or ideas popular, because what is popular often means success. So how do you make things popular? The book "spread: let your products, thoughts, and behaviors invade like a virus" written by American writer Jonah Berger recommended by the editor today may give you a different impression.

The book details the six factors that make products popular. Let's learn about them together.

1. Social currency

What is social currency? In fact, social money is a product or idea that makes people look better. If products or ideas can make people look more fashionable and educated, then these products and ideas will naturally become social money, be talked about by people, and achieve best-selling results.

For example, we will talk about our new iPhone with our friends, because the iPhone is a status symbol for people nowadays, and it satisfies people's psychology of showing off. At this time, the iPhone is a kind of social currency, and people are willing to talk about it for the purpose of showing off. In the process of talking about it, we invisibly did free publicity for the iPhone, and word-of-mouth communication made Apple's sales good all the time.

So how do you turn your product into a social currency? This requires us to promote or promote products from all aspects to cater to the needs of people to show off their identity to their friends. Whether it is appearance, function, or price, as long as our products are worth showing off, it will promote the word-of-mouth of our customers.

2. Inducement

Inducement is the basis of word-of-mouth spread and popularity. Inducement refers to the use of some frequent or easy to think of things to stimulate people's memory, so as to associate with the relevant content. For example, in a hot summer, it is easy to think of ice cream and soda. Walking in the park and suddenly seeing a lovely dog may ignite your desire to have a dog.

So if we want to make our products popular, we must make rational use of the surrounding environment. We should design a product that can activate the customer's heart in a specific environment. Once people encounter this popular factor in a certain environment, they will think of our products, in short, to associate our products with something that is easy to be mentioned in daily life, so that people will keep talking about it. and achieve the goal of word-of-mouth. To use our products.

3. Emotion

Because I care, I share. Now many goods or TV programs are playing emotional cards is to take advantage of this truth. Emotions drive people's behavior, which can make people laugh, cry and cry, make us talk and share inadvertently, and unwittingly buy related products and services.

Of course, not all emotions can stimulate people's desire to share, and some do the opposite. Generally speaking, high arousal emotions (such as awe, excitement and anger, grief) can promote sharing, while mild emotions (such as satisfaction, depression) are not easy to stimulate people's desire to share.

So when we design our own products, we have to make people really feel happy and touched, and we can experience real emotional resonance from them. Only in this way can our products be recognized and talked about by everyone. To become popular.

4. Publicity

In psychology, there is a concept called "social proof", which means that people will think that the behavior of others is the right choice under certain circumstances, so when they are not sure of the appropriate behavior, they will imitate some of the behavior of the people around them. Public sex refers to this psychological phenomenon.

For example, we will go to restaurants that look crowded and buy the same products as our friends. Of course, these are based on the principle of visibility, because we see this phenomenon happening, so we will unconsciously imitate. On the other hand, some things that are not easy to be discovered or observed are not easy to be imitated, let alone become popular.

Therefore, our products need to have public visibility when they are designed, such as printing the product logo in a conspicuous place, so that people can not only quickly notice our product, but also continue to exert its influence after the product is purchased.

5. Practical value

As long as the company can prove to people that their products or ideas can save them time and money, people will spontaneously spread the company's products or ideas. This is the law of "practical value".

Of these six principles, practical value is the easiest to apply. Can your product help people save money? Can it bring more happiness to people? Can you save more time? All these can test whether our products are practical or not.

Therefore, if we want to make our own products stand out among many competitors, then when we promote our products, we need to highlight the value of the products and in what ways it can bring practical value to people. In order to obtain the recognition and trust of consumers.

6. Story nature

People are more willing to remember stories of ups and downs than straightforward advertising. For example, people prefer to read novels rather than popular science articles, and they spend much more time reading the storyline than reading ordinary links and so on.

A story with a wonderful plot will always have a long history and will be constantly told by people. Then a product with a story will also be remembered and spread by word of mouth.

Therefore, in the process of shaping and promoting the product, it is necessary to "tailor" a story related to the product. When people talk about this story, they will think of this product. In order to achieve the purpose of product popularity.

Today is the first working day after the New year, everything will gradually return to the right track, the editor wishes you all good luck, everything goes well and money is rolling in. At the same time, I also hope that the bosses who see this copywriting will be able to make their products full of appeal, and their products will sell well and their business will be booming in the new year.

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