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This article mainly introduces how to improve the conversion rate of the commodity details page in the e-commerce website, the article is very detailed, has a certain reference value, interested friends must read it!

Generally speaking, the product details page we talk about usually contains the following basic information:

Commodity picture commodity content introduction commodity price information

These three points are essential information points in the product details page, but for users, these information can not fully arouse their shopping desire, unless the product's own attributes hit the user. For example, user A really wants to buy such cute socks. Otherwise, the packaging of this product will be a little lighter.

To improve the conversion rate of the product details page, you must also do the following:

1. Build a sense of trust among users

In this era of rampant fakes, users have a heavier sense of crisis. They no longer dance happily when they get the express delivery. They will ponder carefully, place orders carefully, and go online to compare all kinds of true and false. These sources are all caused by their mistrust of the e-commerce platform, so it becomes extremely important to show the source of this product in the product details page, which is the so-called "quality assurance".

NetEase koalas, for example, use a full screen at the bottom of the product details page to highlight their commitment to users: genuine protection, fake one for ten. Very simple and rude, but convincing.

And at the top of the commodity details page, you can also see the shipping source of this product, "xxx bonded warehouse".

On the other hand, e-commerce platforms such as ocean terminals focus on the concept of authentic goods in the form of live procurement by sellers, and the completely transparent procurement process makes users feel more at ease.

It is also strong proof that an official power of attorney may be added directly to the commodity details page.

In fact, all these are to let users have sense of security, with sense of security, users will be at ease on your platform to buy things, will become trusted you, the buyback rate will increase accordingly.

two。 Highlight the price advantage

If you want to improve the conversion rate of the product details page, it is also extremely important to reflect the price advantage, which can sometimes play a decisive role.

Direct: event promotion

The commonly used method is discount promotion to reflect the price advantage, compared with the original price, the distinct price difference is very attractive. If coupled with the time limit, it will further stimulate users to buy, giving users the illusion that they will lose money if they do not buy now. Activities like this: time-limited discounts, exclusive prices for members, value for money, and so on.

Indirect: combination purchase is more favorable

This is an indirect price reduction strategy, such as: the purchase of sets is more favorable, the special show is full of reduction, 4 out of 99, and so on. This is a very good means, which can not only stimulate users to buy goods A, but also potentially boost the sales of other goods.

3. Optimization of commodity information display map optimization

The display picture of the commodity is generally divided into two kinds: the main picture and the detailed picture, but the first thing to do is to look good, and the screening of the clarity and color of the picture is the first step.

The main picture of the commodity generally mainly shows the overall and detailed style of the product. Relatively large brands of cosmetic and skin care products can use a white background, which will make the goods more formal, official, concise and generous. And home, food, stationery, clothing and other types of goods are more suitable to use the scene diagram to display, it will look closer to life and give people a sense of intimacy.

Commodity detail plans are generally designed to show the efficacy, usage, materials and other details of the goods. You can use detailed pictures + text interspersed to introduce all aspects of the goods. Too large text descriptions are not recommended, which will look very tired. will make it impossible for users to understand the point.

It should be mentioned that when there are obvious changes after the use of goods, be sure to attach before and after the contrast picture, the strong visual impact is a good point to hit the user. For example: makeup remover, no makeup cream, lipstick, eye shadow, blush and so on.

Optimization of brand

For a commodity, the introduction of the brand can increase its professionalism and popularity, and improve its information.

In addition, you can also add some bloggers, media, magazines, websites and other platforms to recommend products, which can enhance its reputation.

Evaluation module

For the current commodity details page, the evaluation module can be said to play a leading role. Many users directly open the evaluation module without looking at the detailed introduction of the goods, as if all the information about the goods can be obtained from here. In many cases, users will rely on the concept that "everyone says good must be good" to shop, at this time to put a good evaluation on the top is very important, so at least let the user's first impression is good.

Packaging logistics service

Displaying packaging and logistics services in the commodity details page can reflect the professionalism and sincerity of the platform. Specifically, you can put some pictures showing that the goods are carefully packed and ensure that the transportation process will not be damaged, the goods will be delivered within a few hours after placing the order, and the logistics speed is fast.

Recommended collocation

In the product details page, you can add the recommended products to be used together, which can increase the number of purchases by users, so as to increase the unit price of the transaction. For example: go to blackhead products with pore lotion.

Related recommendation

Several recommended items can be added at the end of the details page to transfer the lost users of this detail page to another product.

4. Let the product details page feature to add videos, motion pictures and trial reports.

Display the characteristics of the goods in many ways, and the display form is more vivid, which can let users know more about the goods.

Characteristic service

Give guests some small surprises, such as: with the order of small gifts, buy and send XXXX, can write greeting cards and so on.

5. The pictures of the thunder spots to be avoided on the product details page are too clear.

When the picture is clearer, it means that it has a larger capacity. as a mobile user, the loading speed of the picture will become very slow, and it will be very easy to lose users.

The content is cluttered

The layout of the details page must be primary and secondary, connected up and down, not all the information in it without sorting it out, so that users will see it in the clouds and do not know where the characteristics of the goods are.

It is not easy to make too many recommendations.

In the details page, the relevant recommended products are only an accessory, so it is not easy to have too many, generally 3-5 is enough, otherwise it is easy to rob the host.

The above is all the contents of the article "how to improve the conversion rate of product details page in e-commerce website". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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