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What is the impact of WeChat Mini Programs's new rules on businesses?

2025-01-17 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >

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The main content of this article is to explain "what is the impact of WeChat Mini Programs's new rules on businesses". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what is the impact of WeChat Mini Programs's new rules on businesses?"

1. Put an end to guidance and optimize the operation process

Due to the user feedback of Wechat users on Mini Program in recent years, Tencent has also faced up to the user experience problems of Mini Program, such as deliberately guiding and downloading app, which has seriously affected the sense of experience of using Mini Program as a user, and the recently released new rules are to limit this kind of bad guidance, to optimize the overall process of users using Mini Program, and there is no longer the problem of intentional guidance.

two。 Prohibit redirection and enhance user experience

As far as Xiaojiu knows, since Mini Program developed the "jump" function in 2018, it is actually more about improving the service content provided by Mini Program, because Mini Program itself has the advantage of not having to download, and this advantage is undoubtedly a problem that needs to be sacrificed at the expense of "functional perfection". That's why it added "jump" soon after Mini Program was launched, but now the ban on app jump. The main purpose is to improve the user experience.

3. Optimize the environment and improve the closed-loop service

As a business or enterprise developing Mini Program, there is no need to worry about the announcement of this new rule, mainly because Tencent, in order to optimize the ecological environment of Wechat, will not affect the user traffic as Mini Program Mall. at the same time, it is actually beneficial for individual merchants, when reducing the malicious guidance of unscrupulous developers, so that the sales environment of the entire Wechat platform is more purified. In this way, the transformation of Mini Program is likely to increase.

At this point, I believe you have a deeper understanding of "what is the impact of WeChat Mini Programs's new rules on businesses?" you might as well put it into practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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