Shulou(Shulou.com)06/01 Report--

What this article shares with you is the solution that should be taken after the negative information appears on the website. The editor thinks it is very practical, so I share it with you to learn. I hope you can get something after reading this article. Let's take a look at it with the editor.

No matter what it is, everyone has a different opinion of him, so his evaluation is different. No matter how good things are, some people think he is bad; no matter how bad things are, some people think he is good. So so is our website. Although we put user experience first, but the needs of each user are different, we can not do everything, there will always be a little missing. What should we do when these dissatisfied users post some of their dissatisfaction with us (that is, the negative information we often say) on the Internet?

No matter how big brands are, there will be negative information, so when there is negative information on our website, don't panic, let's calm down to see what the post is, whether it is malicious framing by competitors or dissatisfaction with us. If it is a malicious attack by a competitor, we can take legal measures. What needs to be reminded here is that if you find relevant information on the search engine, do not click directly on the search engine, the higher the click rate, the higher the ranking of the site, the more disadvantageous to your own website. We can copy the URL and reopen it. In the face of the negative information on the website, we take two steps: the first step is to delete posts and snapshots, and the second step is to publish a lot of positive information to cover the negative information.

First, delete negative information.

We can contact the poster first to find out the specific situation and see if we can delete the post. If not, we can contact the administrator of the website to see if we can delete the post. It should be noted that when we ask for help, we must be "polite + polite", which is the core of deleting negative messages. Many people make a mountain out of a molehill because everyone knows to be polite when asking for help. But under normal circumstances, we see that this is really not the case. when many people contact to help delete posts, they first accuse the other party of creating something out of nothing and creating a rumor, and then strongly ask the other party to delete the information, and even threaten the other party to sue and take legal measures. There is no point of view from their own point of view, or it is very likely that there is something wrong with themselves, not from the user's point of view. We should first understand our own shortcomings, and then clarify the specific situation, be sure to appease each other, let them have a sense of trust, and then discuss the deletion of information. If neither side works, you can only find some companies that specialize in helping others delete posts. There are still many companies engaged in professional deletion of posts on the Internet. He can not only delete posts for you, but also delete snapshots for you. In this way, negative information about you will not appear on the Internet. The specific cost is not clear.

Second, release positive information coverage

If there are only one or two negative messages, there is no need to spend money to find someone to delete the post. No brand says he has no negative information at all. Let's first look at the pages on which the negative information about search-related keywords is listed, and then find a way to overwrite it to ensure that the negative information does not appear on the first three pages. Although this method is not once and for all, it can minimize the negative impact. The specific operation of this method is to find some fast and well-ranked websites to publish articles with relevant long-tail keywords, and remember that the title of the article must match the title of negative information. We can not release any information search keywords, it is not all previous efforts have been wasted. For example, our keyword is "XX Company". When searching for this company, there is a negative message. When we send a message to suppress, we must pay attention to the keywords in the message, including the title is also "XX Company." Otherwise, if you send other words, your message will not appear at all. We must put up with the negative information on the home page. We don't want others to search for your keywords and there will be a sense of mistrust of your website. Be sure to find some websites with high weights to publish information, such as classified information, large forums, etc., since other people's information can be ranked on the home page, then the weight of the website itself must not be low, if the weight of your website is not so high. Certainly can not let your information rank in front of him, then your work is not wasted. Remember: we should not post blindly, we must analyze the weight and ranking of negative information websites, and then decide what kind of websites we use to publish information, and how to quickly cover these negative information.

The above is the solution that should be taken after the negative information appears on the website. The editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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