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This article mainly introduces the example analysis of website internal link construction, which is very detailed and has a certain reference value. Interested friends must finish reading it!

Site map sitemap

The first thing to mention inside the website is the sitemap, which is divided into two common forms, sitemap.html and sitemap.xml format. Basically, all search engines will crawl the robots.txt file under the website directory first, and the site map sitemap can be written in this index file. When the search engine finds that the site has a map, it will crawl the page of the site along the map. Generally, the sitemap will call the columns and pages of the entire site, such as common programs: Zhimeng dedecms and Imperial cms and other z-blog programs. Can automatically generate site maps, and now Baidu webmaster tools also have a third-party map generation function, add some parameters, put into the site, Baidu will automatically generate map capture page. Generally do a good job in the site map, you can add a hyperlink in the head of the site or copyright link, in addition to facilitate search engines to grab, but also transfer weight.

Website navigation and copyright navigation

Now on mainstream websites, you will find that the navigation of the site is very reasonable, such as some important columns: product center, news center, company profile, contact us, basically these common columns can appear in the navigation location, and the user experience is good, visitors can quickly learn the important information they want to see, and each click on a page to know where the current page is on the site. Conditioning is clear, so natural search engines also like this kind of sites, so now websites basically have navigation locations, with the exception of individual personality display sites, they are basically such a structure. there are some websites will be in the site navigation location to add these links, which are actually natural internal links, and the overall structure of the site is more coordinated, aesthetic.

Three-tier directory structure of the website

Well, secondly, let's talk about the structure of the website. in the websites before 2000, the column structure was chaotic, and it was very inconvenient for users, and the search engine was also very inconvenient for all kinds of websites to crawl. At that time, there was no unified. Later, there was a breadcrumb navigation directory structure, that is, the so-called three-tier directory structure, home page-column page-content page, simple and clear. Then it is accepted by all kinds of website production personnel, forming the main column structure level, which is not only conducive to the user experience, but also conducive to the crawling and transmission of the search engine, and forms a natural internal link construction. the home page is passed to the column page, and the weight of the column page is passed to the content page.

Tag tag

There are some sites using the tag tag, tag tag is very common on some blog sites, for articles with the same topic, you can call this part of the article through the tag tag, if there are more tag tags, we have more natural links, this kind of links can not only facilitate users to query articles of the same topic of interest, but also increase the number of links, facilitate the transfer of weights, as well as spiders crawl.

Add the inner chain to the content of the article

Well, there is another point, after the website is optimized and launched, in addition to the early positioning, then the first important optimization work is to improve the construction of the website content. when updating the content of the website, generally in order to increase the weight of the website, the general rule is to do several inner chains, the home page can be added, the column page can also be added, and there are the inner pages of other web pages, or home page links and 2 inner page links.

Matters needing attention in inner chain

There is a point to mention here that the inner chain should not be accumulated excessively. In order to increase the weight of the website, some friends deliberately make links to the home page, or write a bunch of keywords in the head, and then link to the home page. This method did work at first, and then the search engine found that many promoters used this method to quickly increase the weight of the website. Later, the algorithm was updated to dilute this effect. Even judge such optimized website as negative energy, give down the right directly, and then some friends pile up the keywords in the head to the copyright, which is still useless after a period of time. So, ah, the inner chain is fine, don't go too far.

The above is all the contents of this article "example Analysis of website Internal Link Construction". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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