Shulou(Shulou.com)06/01 Report--

What are the problems and solutions of the foreign chain in website development? I believe many inexperienced people are at a loss about this. Therefore, this paper summarizes the causes and solutions of the problems. Through this article, I hope you can solve this problem.

I am in charge of a B2B website. Not to mention the deficiency of the website in the construction of the site, in view of the website for half a year, the process of doing outside the chain has been vague, to now see the chain plummeted by half, can not help but carefully analyze and think about the direction of the external link.

First, a thunderbolt from the blue, the outer chain plummeted

The outer chain dropped sharply from 1702 to 819.

Apart from the sudden drop in heartache and shock, the next step is to analyze what the problem is:

1. Algorithm update of Baidu external chain tool

Why put this in the first place, because after the sudden drop of the outer chain, the most obvious manifestation is that the url links in [linked url] all become the home page, and the secondary pages we do and a large number of inner and outer links all disappear. Here you may think that the quality is too low, but the first phenomenon is that "all" has disappeared, and the quality of the second inner and outer chain is absolutely OK. For example, I wrote an article entitled "how small and medium-sized enterprises do a good job in network marketing" article quoted is the article address link, the article has been reprinted more than a dozen times by major websites, it has been shown in front of the chain has now all disappeared.

2. Update of Baidu external chain algorithm

Baidu outside the chain algorithm has been updated, the blow to the garbage outside the chain needless to say, the sudden drop in the outside chain the most direct reflection of the following points:

1) the chain outside the well-known webmaster forum is almost plucked.

So far, the webmaster's home has published 5 articles on it, which are unanimously considered as a good place for soft articles to contribute, and now there are no articles left.

He has also published 2 articles, including many topic posts and reply posts, and now there is no one left.

A5 now has only two, strangely none of the six articles I have published are outside the chain, and those outside the contribution chain are recognized as high-quality outside the chain.

Thinking: there are two possibilities for the above phenomena: one is that Baidu excludes the outside chain of the well-known webmaster forum that accepts soft articles, and the second happy point of view is that the Baidu outside chain algorithm is still being tested and adjusted, and then these outside chains may also come back.

2) the number of external chains from the same domain name is greatly reduced.

In the outer chain distribution, in view of some outer chain positions that are relatively fast, in order to complete the target task, we sent a little more. This makes, for example, Tianya blog, Sina blog, Renren, 100 Merchants Network, and so on, there are as many as 10 or 20 external chains from these domain names, and up to now there are about 2-3 external chains from each website. It is estimated that the total number of external chains is 800, according to 3 per website, it is easy to calculate the total number of domain names outside the chain, and even about 300 can be easily calculated.

Thinking: the above reasons, in fact, is inevitable, no matter how the weight of a blog, multiple links to a website will certainly cause search engine suspicion. I believe that there are not a few people who know this theory but still make mistakes. When they are punished, they find that many of what they have done is futile and a waste of their own time.

3. Then the outer chain of retention is reflected in the following points?

1. The vast majority of articles submitted have been reprinted.

2. A small number of forums, blogs, classified information, B2B (most of them are k, including home page and inner page)

3. Friendly links

You could be next?!

Some people may not take it lightly and sneer at it when they hear it. I dare not say for sure, but this is by no means accidental, that is to say, I am not the only site encountered the above situation, but the time is different, this may be Baidu selected some sites at random pilot.

III. Coping strategies

Faced with the above situation, I asked myself, what is a good strategy to deal with? In fact, the answer has already been told to us on the second point. Although the outer chain is difficult to find now, it will be sunny as long as you find the right direction and stick to it. The following is my own thinking.

1. Analyze the distribution of non-peer chains and collect them every day.

I don't know how many people insist on collecting some new outside-chain domain names every day and register patiently one by one. However, the facts tell us that although it saves time, the number of external chains sent in one place will not be more than the number of domain names distributed in Baidu.

2. Improve the correlation of outer chain.

From the webmaster's home, outdated, A5 and other high-weight forums outside the chain has almost been plucked, the relevance reflects how important. This also tells us that the contribution should also choose the relevant industry website forum. Although we know this truth, how many people do it?

3. Write more industry soft articles and actively contribute.

Most of the articles written in the past are about seo, and the relevance is not strong. Although there are many people reprinted and the total number of domain names is also many, the effect on my website itself is very limited. In the future, I am going to take the time to write soft articles in the industry and actively contribute. However, at present, my text editing ability is limited, and there is not much collection of contribution addresses, so I need to break through in the future.

The adjustment of Baidu's external chain has a great impact on the author's site, the number of keywords has dropped from 11 to 6, and several core keywords "Jiangxi Enterprises" have run directly from 12 to 80, which is worth being vigilant. In the future optimization strategy, adhere to the content first, outside the chain adhere to the principle of quality and quantity, rather lack than abuse. To put it beside the point, the superior gave us the task of increasing the number of chains outside 3 months by 3000. In the process of implementation, we deliberately avoided the signature, but the outer chain still made the mistake of over-concentration. See which collection is fast, then send more.

After reading the above, have you mastered the problems and solutions of the foreign chain in the development of the website? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

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