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How to analyze the solutions with relatively low conversion rate in website development? I believe that many inexperienced people are at a loss about this. Therefore, this paper summarizes the causes and solutions of the problems. Through this article, I hope you can solve this problem.

Some of the performance of the low conversion rate of the website, mainly analyzing some cases of the low conversion rate of the website, we should have encountered these situations, but we will always encounter these problems. I hope you can study and communicate with me. In the Internet industry, these problems must be encountered. If there is no conversion rate on a website, there will naturally be no transaction. In this way, it is meaningless for us to do this Internet marketing. I would like to make a further analysis of the problems we have encountered at present.

First of all, the low conversion rate is shown in the stay time and jump rate of visitors. As can be seen from the relevant data in the picture, the stay time of visitors on the website is generally short, with the longest stay only 58.64s and the shortest 0.96s. It can be seen that this data is really too frightening. In such a short time, it is conceivable that visitors are basically walking around, seeing nothing and seeing nothing. I think this problem should be quite serious.

From the point of view of the bounce rate of the website, the bounce rate of the website is mainly determined by the home page of the website and the content page of the website. the bounce rate of the website directly reflects the trust of visitors to the content of the website, but this content affects the conversion rate of the website. As can be seen from the data, the lowest bounce rate is 16.67% and the highest is 100%. This data is explained in this way, the higher the bounce rate. It shows that there is a big problem with the content of the website, and the lower the bounce rate, the more attractive the content of the website can attract users. I think as a visitor, I naturally left without finding the right content in the site, which is also a failure.

Secondly, as can be seen from the online records of the website, although a large number of visitors clicked to consult the online customer service, they closed immediately after clicking. I don't know why. I don't know if I accidentally clicked, or whether I didn't understand the content directly. But I don't know what to ask, and suddenly closed. What kind of psychology do visitors have? what exactly do visitors need psychologically? Why do visitors close the consultation window immediately after clicking again and again? I think you will also encounter the same problem.

Search for the same keyword dozens of times, there are corresponding article pages, but not many IP can produce actual click consultation. This problem is quite serious. What content visitors need? I think everyone should have encountered this problem. Is it because there is no solution to the user's problem, or for some reason, after the page is opened, it is not what the user wants? So users click to open feel meaningless, so immediately closed the page, I think these should be I can think of, the same keyword has been clicked dozens of times, but not much IP traffic questions and consultations, this issue should indeed be considered.

Through the above data analysis, but also sort out some ideas, I personally analyze a few points, hoping to solve practical problems through these points.

First, the visitor's stay time is short and the bounce rate is high, because there are no more clicks on the specific page, but all the visitors want to know have been told on this page, and there are no questions for the visitors, so the visitors do not have any questions, so the visitors are at a loss, so the visitors leave directly, what they need to do is to guide, and they must let the visitors have questions. When in doubt, you can click to consult customer service online.

Second, that is the so-called "hanging sheep's head and selling dog meat". Through this article, visitors do not know what they want to know, which is a visual impact. after seeing the content at first glance, visitors feel that it is not what they need, although it may contain what they want to know, but it is not obvious enough, so visitors give up to continue to read this content. So what you need to do is to focus on showing it, and show it in a special color, and match the content with the corresponding picture description as much as possible.

Third, the visitor clicked on the online customer service, but still decided to close the window, either unintentionally or suddenly did not know what he wanted to ask after opening it, indicating that the guidance of the content was not good. Otherwise, how could the visitor not know what to ask? this is also why the visitor clicked and closed. I think we should tell the visitor in the article. If you don't understand this place, you can click on online customer service for advice.

Fourth, the same keyword has been clicked many times, but few of the dozens of IP consulting online customer service, indicating a problem, that is, the corresponding content of this keyword does not really guide visitors, and visitors do not solve part of their problems after seeing this content, so although there are a large number of clicks, none of the visitors really click to consult online customer service. Should start from the content, can really provide users with valuable information, and bring visitors some questions, so that they have to consult online customer service.

After reading the above, have you mastered how to analyze the solutions with low conversion rate in website development? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

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