Shulou(Shulou.com)06/02 Report--

This article will explain in detail what details you need to pay attention to about optimizing the website. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

Completing all the easy-to-optimize frameworks and content in the early stages of website construction can shorten the optimization time of the whole website. A complete and easy-to-optimize website includes: programs and content that meet the needs of users, easy to optimize paths, priority layout, value-added content, long-tail keyword layout, and reasonable inner chain settings.

I. programs and contents that meet the needs of users

1. Program. Before doing a website, we should examine what procedures are in line with this site, such as raising sheep, searching for raising sheep appears on the home page of Baidu is raising sheep, then it shows that users who search for raising sheep have a need for discussion, then the type of forum is more suitable for the site. But if you search for wedding photography, Baidu pictures appear in the first place on Baidu, which means that the dede program of picture category is more suitable for this type of website. It is more suitable to search for words and articles such as primary school composition.

2. Content. Before setting up the navigation and home page layout of the site, you need to analyze the needs of users. The purpose of the analysis is to know which content users are interested in and how important they are. The method of analysis is to look at Baidu's drop-down box, related search and the invisible demand obtained from the search. For example, the keywords obtained by searching for "sheep raising" are: sheep raising profit, sheep raising technology, sheep raising technology video, sheep raising bar, sheep raising cost, sheep raising money, sheep raising net and other keywords, indicating that users are more interested in these contents. then we can set these keywords as the column name of the website. The second is the invisible demand. From the drop-down box of the word "sheep raising" and the ranking on the home page, it can be concluded that users who search for the word have discussion needs. Then we can make a forum or set up a discussion section or call Baidu Tieba's data as part of the website.

Second, easy to optimize the path setting

1. The level of the path

Generally speaking, the path book level of small and medium-sized sites does not exceed three layers, such as domain name / news/7.html and domain name / news/2007/7.html. The former is a two-layer path and the latter is a three-layer path. The level of the website is too deep to affect the collection of part of the content, but the location of the article does not depend on the level on the path, but on which specific location of the site. For example, if an article is on the third level, but there is a direct link on the front page, then the article is on the second level.

After the level of small and medium-sized websites is greater than level 4, it is difficult for articles at the fourth level to be included by search engines. The reason is that search engines think that small and medium-sized sites do not have much content, and three levels are enough, while the article search engine at level 4 will think that they are not important, so they do not pay more attention.

2. Path name setting

Usually use the full spelling form of the directory name and the full spelling of 1-2 words, if it is more than 2 words of the directory name, use the main keywords in the item.

(1) adopting the ranking of keywords that is beneficial to spelling.

(2) the use of two-word pinyin is easy for users to remember.

(3) the overlap can be made up in the domain name.

III. Layout in line with priority

Priority is also what we often call "F" type, with the importance decreasing from top to bottom and from left to right. According to priority, the most important content is placed in the upper left corner, and the least important content is placed in the lower right corner. The most important column in navigation is closest to the home page.

The method of analyzing priority:

(1) through the Baidu index, the higher the index, the greater the search volume and the higher the importance.

(2) Baidu related search, the more long-tailed words in the upper left corner, the least in the lower right corner.

IV. The content of added value and the layout of the inner chain

The content of added value is the content that can give users different experiences and meet the needs of users, and does not necessarily need original articles, which can be more valuable and solve users' problems than other articles on the Internet. For example, text + picture, text + table, text + video, text + animation, you need to pay attention to the following points to create articles with added value:

1. The typesetting paragraph of the article is clear, one font, the text keeps two colors, there are no advertisements in the middle of the article, and no additional links.

2. Enrich the content through pictures, videos, tables, animation and other factors, making it easier for users to understand.

3. Get high-quality articles by sorting out the contents of Baidu's knowledge and questions and answers.

4. There is an inner chain layout when there is content that is difficult for users to understand.

If the final page has no outer link other than navigation and other necessary links, the search engine will think that the quality of the inner page is relatively offset. The setting of the inner link should be combined with data analysis. There are several points to pay attention to:

1. The text of the article cannot be arranged on the north face at will. If there are problems that the user does not understand or the technical terms need to be laid out, the link inside the site is needed.

2. The inner chain of the article or the noun and the inner chain of the noun interpretation must be linked to the corresponding final page.

3. Related recommended articles. The relevant recommended articles are also part of the inner chain, and the recommended articles are based on data analysis, user behavior trajectory and keyword matching principles. For example, an article on how much sheep earn a year, the recommended article can be the cost of raising sheep for a year or how to raise sheep to make more money. In addition to related articles, you can also recommend other articles with less relevance, such as an article on sheep barn construction. The ratio of related articles to unrelated articles is about 3:1.

Fifth, long tail keyword layout

The layout of long-tail keywords should be planned before the production of the site, and then combined with the content layout and URL settings to fully master the long-tail keywords of the entire site, the advantage of the early cloth director's tail words is that they can master the long-tail words of the whole site as a whole, and can avoid the repetition and competition of long-tail keywords. There are three points to note:

1, mining long-tail words, using Baidu related search, Baidu drop-down box and search to ask, Baidu knows to mine long-tail keywords. You can also use Baidu promotion assistant to mine long-tail words.

2. Short words with high degree of competition are used as column names and list page keywords, and long tail words with low degree of competition are used as keywords at the end of the page.

3. Long-tailed keywords with similar meaning but different expressions are selected as long-tailed keywords containing other long-tailed words, and other long-tailed keywords are used as links to this article on the ecosphere outer chain article website to provide external chain support.

This is the end of this article on "what details you need to pay attention to in optimizing the website". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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