Shulou(Shulou.com)05/31 Report--

This article to share with you is about how to use CRM system to open up marketing channels, Xiaobian feel quite practical, so share for everyone to learn, I hope you can read this article after some gains, not much to say, follow Xiaobian to see it.

A CRM system that can open up all channels of marketing is a good way to solve this problem. We previously described how Zoho CRM helps marketing automate marketing and streamline online and offline campaigns. Today, we take the integration of WeChat and call center as an example to see how Zoho CRM can open up data from multiple marketing channels and improve marketing effectiveness.

1. Weixin Official Accounts

As a popular social media in China, it has become the new darling of enterprises by virtue of its advantages of wide contact and fast timeliness.

Now, whether participating in exhibitions or online publicity, enterprises will place the QR code of Weixin Official Accounts in eye-catching positions, so that more customers can become fans, interact with fans through WeChat, and gain customers 'goodwill.

After Zoho CRM integrates WeChat, fans in Weixin Official Accounts can be pushed to Zoho CRM, customer cultivation process can be set up, and more high-quality potential customers can be delivered to sales team. You can also establish high-frequency interaction with fans directly in the CRM system, grasp customer needs, and record more customer information.

In addition, chat history of interaction with fans can be viewed in Zoho CRM system. According to the degree and frequency of interaction with fans, grasp customer behavior, screen customers with high intention, arrange special sales personnel to focus on follow-up, and successfully capture customers 'hearts.

2. call center

If Weixin Official Accounts is the new darling of marketing channels, then call centers are the three dynasties of enterprise marketing. Call centers can access 400 phones, 95 phones, 1010 phones, landlines or mobile phone numbers. Among them, access to 400 telephone form 400 call center is the choice of many enterprises. The regularity of 400 calls is an important reference standard for customers when choosing brands. Because enterprises need to submit a lot of supporting materials when applying for 400 calls, which cannot be replaced by other channels.

At present, Zoho CRM integrates more than 50 mainstream call centers such as Amazon, Ronglian Qimo, etc. to achieve the perfect integration of CRM system and communication capabilities. It should be noted that most of the customers obtained through telephone promotion are high-intention customers, which requires more energy from sales personnel.

After Zoho CRM integrates with call center, CRM system will pop up window to record customer information and build customer profile when customer consults by phone. At the same time, personalized follow-up tasks are created based on communication records with customers, and call data is visualized to provide better experiences for customers. Get customer recognition, into a single is just around the corner.

The above is how to use CRM system to open up all channels of marketing. Xiaobian believes that some knowledge points may be seen or used in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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