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This article mainly explains "what are the ways to improve the usability of the website". The content in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what are the ways to improve website usability"?

In general, there are three types of websites:

The first kind of website has outstanding creativity and design. Such a site will make you send out "Wow" admiration. But, unfortunately, they have nothing more than good design.

The second kind of website lacks creativity and design, but you can find what you want immediately! But would you turn it off because they are visually unattractive?

The best websites combine usability with visual attractiveness. Such a site will attract you to continue to visit it. From a marketing point of view, this is the best type.

A good-looking site has no value if it doesn't keep users visiting, increase conversion rates, or meet sales goals. If you want them to come back, instead of just turning away after giving a compliment. You should not just satisfy the visual pleasure of the user.

If your goal is that users will go back and continue to visit your site and become loyal users, then you should consider improving site usability and user-centric design principles. This means focusing on the needs of users and providing them with efficient and easy-to-use websites. If you do, you will be trusted. It's that simple.

Please note that improving usability is not the same as improving user experience, the focus of user experience is to improve users' positive psychological feelings. Of course, improving usability will make your users happy, which will eventually lead to a positive user experience.

Let's start talking about a few simple principles for improving usability.

First, do not let users think

This is the most important principle for improving usability, proposed by Steve Krug in his book Don't Make Me Think.

The designer's must-read books are awesome! The designer's complete self-study Guide is strongly recommended, along with PDF downloads.

The web page should be understood as soon as it comes up. Users subconsciously know where to click and where to get what they want. No need to think about it at all.

There is no doubt that doing this will please your users. Let's take MailChimp as a classic example.

MailChimp

This page of MailChimp is very simple. There is no need to do any groundbreaking design to improve usability, just let the right thing appear in the right place (where users expect them to be).

Another great thing about this page is that it does not make users feel "choice phobia", which is another principle that must be known.

Second, avoid "choice phobia"

When a person is faced with too many options, they tend not to make any choices, or choose the one they are already most familiar with. This kind of "choice phobia" appears not only on the web, but also in life. For example, when the coffee shop is faced with all kinds of coffee names written on the blackboard. "choice phobia" is really troubling. It can make people give up their choices or go back to places they are already familiar with.

New users should not have to worry about what to do next. This page of MailChimp is also doing very well in this respect.

Tip: the most necessary options must be highlighted, such as important action buttons such as "free registration". Other options can receive "more", which can effectively avoid having too many options on one page.

Unimportant options can receive "more"

Give users what they want immediately

When browsing the site, users are much like hanging out in traditional offline stores, not checking all the details, they are just looking for what they really need. Users don't read word for word on the site, they just browse at will. Once something meets their needs, they click on Open.

Lesson: don't make users think "it looks like it's going to take a long time to read."

For example, visual means can be used to meet the needs of these fast visitors.

Below is an example of how Bang2Joom beautifully visualized the payment plan.

Visual information is easy to browse quickly.

So that users can visually compare the differences between different payment plans, choose the right one, very clear and simple.

Fourth, there should be "search"

If the content provided by your site meets the needs of users, the search makes sense. Especially for sites like Wikipedia, which have a lot of content in different areas, the "search" function is necessary.

Wikipedia search

Here are the best practices for the search box:

[the search box should be available on all pages, not just on the home page. The search box should be long enough (such as Google's) so that users can easily view and modify it. The search box should be smart. When searching, users can provide similar "common search terms" for his reference. In addition, when the user enters a word, you can provide some "recommended results" directly below. The search on Apple's official website is a good example of this best practice. ]

Search on Apple's official website

Get to know your users

Young geeks love to explore new things. A somewhat complex website, if it has good content, will have a strong interest in young people. They may also explore all the options curiously and click all the buttons. For example, Gamestop, I once spent hours on this site without realizing that it was a little difficult to use.

Style= "color: # e36c09" Gamestop

The situation is different for adults. They are more conservative, more concise, and more resistant to new things.

Therefore, you should also take your target user group into account when designing your website.

In Google, for example, the user base is very wide, but no one will encounter barriers to use, because it achieves a very good balance between simplicity and functionality.

A few more quick tricks!

Pay attention to the "banner blind spot". In fact, users often ignore things that look very much like advertisements. They notice the ads, but still ignore them. Try not to show elements that look like advertisements (for example, blocks of information piled on the right side of the page).

If you require registration, measure the user's time and minimize the number of options you need to fill in, leaving only the most important.

Allow "one click to unsubscribe".

Never forget mobile phone users. Do responsive design!

Don't let users rely solely on the browser's advance and retreat. If they need to "return", let them use the "return" on the site, not the browser's.

Let the design serve the content.

Emphasize the link. A link can be identified as a disaster experience by moving the mouse over the text to show a pointer change. ]

At this point, I think you are ready to improve the usability of your website and let users have a more enjoyable experience.

Of course, these principles do not apply to all situations and may require a case-by-case analysis. However, we still have a hand, and the last point of the six principles is really applicable to all circumstances. Last but not least.

VI. Testing

Testing, which is the key to successfully improving the usability of the website. We said at the beginning that there are countless ways to design, make and maintain a successful website, just try it, after trying, please be sure to pass the test to check the results and continue to improve in order to get better results!

Thank you for your reading. the above is the content of "what are the ways to improve the usability of the website". After the study of this article, I believe you have a deeper understanding of the ways to improve the usability of the website. the specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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