Shulou(Shulou.com)05/31 Report--

But for these companies, the risk is not just to give up the stage time before and after the launch. These events are a way for their developer community to collect and learn the next set of innovations for the coming year, whether you participate or not. In a brief keynote speech, Seth Yanadella, the company's CEO, gave a speech in front of a bookshelf full of photo frames, plants and knickknacks. "it's hard not to get together face to face, but this virtual community gives me comfort," he said.

As expected, this year's build conference (which will last until Thursday) will focus more on developer updates than on consumer products. The news includes improving the basic search of PowerToys tools, updating edge browsers such as Pinterest integration and 3D views, and synchronizing Microsoft Office with all applications and devices in real time.

Microsoft may prefer to build face-to-face contacts and fully virtualize, opening the door to opportunities for those who may not be able to travel to Seattle, which usually hosts Build conferences. In the past, about 80% of the participants were American residents. According to Microsoft, 65% of the participants this year came from other parts of the world. According to the company, the average duration of the audience is 173 minutes.

The speech is full of tacky, pretentious jokes, which you usually hear at live tech events, but there is no lack of recognition of social distance and self-isolation. Although developers do not have the opportunity to communicate with other participants, the event does provide journalists with an opportunity to ask questions and interact through their chat platform teams. At the same time, developers once again use the tag # MSBuild to share ideas and participate in others on Twitter.

There's a trade-off. An event held only on the Internet prevented Microsoft from becoming a "captive" audience, and they did not sneak into the kitchen to make sandwiches. This may make it more difficult to get their feedback and guidance on the new product after each meeting. But the overall selling point is hard to ignore.

Instead of running from room to room to catch a crowded group meeting, there is a lack of good neighborhoods. The relay picture format saves time for participants by reducing direct presentations and allowing more time. Tam IDC's research points out that he has participated in many construction activities in the past. He points out that data sets shared on the screen are sometimes difficult to read because the font is too small, but the same challenge can arise when you face an audience in the auditorium.

Perhaps the most obvious motivation is that participating in a fully completed scientific and technological activity, rather than participating in person, can save money. Instead of spending $2395 on tickets this year, Microsoft let anyone who wants to watch it for free. Not to mention the cost of air tickets and hotel accommodation.)

Compared with last year, the number of participants has greatly increased, which is a huge victory for the company, so that more developers can learn from the conference how to develop products for Microsoft, otherwise there would be no livestream.

"I think we've evolved on this medium for two years, about eight weeks," Bob Bejan, vice president of global activities at Microsoft, said in a behind-the-scenes video. "posted on YouTube." We can never accelerate in the event space (at this speed). If everything goes well. "

About 95% of speakers send key messages remotely from home offices, bedrooms and kitchens, Bejan said.

"We live in an interesting era, and of course we are forced to focus on this new media," Bejan said. " He pointed out that he worked closely with the engineering team to move the activity completely online. "[in the planning process] we took on some very significant technical risks. This is risky because we have to put into production immediately when there are a large number of participants."

But Microsoft has completed a compelling complex technology marathon. With Apple's World developer Conference (WWDC) approaching, CEO Tim Cook and his friends face a high threshold. The IPhone manufacturer also exempted developers from attending the conference at a price of $1599.

While there is a lot of uncertainty about when we will really reconnect at future big events, it has been shown this week that participants can still get a lot from virtual meetings without spending all the time, travel logistics and costs.

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