Shulou(Shulou.com)06/03 Report--

For e-mail marketing, the conversion rate is an important index to measure the effect, so how to improve the e-mail marketing conversion rate?

1. Investigate the focus of the target customer on the product

Before doing email marketing, salespeople should have some preparatory work, such as investigating the target customers' concerns on the product, what they most want to know about the product and what they want to see about the product. Marketing skills that can guide them and improve email conversion rates.

To achieve this is not difficult, the use of some Mini Game promotion to let the public to vote to choose the relevant factors, and then carry out the corresponding marketing.

2, put the key factors into the theme

The first thing you see in an email is always the topic, and if the topic contains topics or factors that users are interested in, most of them will take the initiative to learn about the product.

The purpose of putting in the theme is to deliberately guide the customer to open the email, and only with a certain amount of reading will the conversion rate be improved accordingly, so the salesman needs to pay attention to writing in accordance with the theme when arranging the content of the email.

3, auxiliary software support

E-mail marketing software tools can be used for real-time dynamic monitoring of the e-mail sent, effectively check whether the customer has read the e-mail, and intelligently remind the customer to receive the e-mail information.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.