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How do search engines judge which word is the keyword? If we want to know how to use keywords accurately, we need to know each other from the principle of search engines. after all, search engines are unable to judge which words belong to keywords in an article, and the important judgment method of search engines is to distinguish them by number. in 100 words, the a keyword appears 10 times, the b keyword appears 5 times, the a keyword is more urgent than the b keyword, and so on. Then some people will probably say that my web page is full of keywords, and the ranking result is not the best?

In the past, the method of keyword stacking was really feasible. But now this trick no longer works. Now the search engine will judge by the keyword density. The fair keyword density should be between 2% and 8%. Less than 2% means it is not urgent. More than 8% is considered to be keyword stacking (there are also special cases. This will be mentioned later). In fact, the calculation of the search engine is larger than the above, but on the basis of the above principles. Here's fenyueba to talk about how to make better use of keywords:

How do search engines read your keywords?

The time for search engine spiders to read your website is mainly based on pen and ink information, so spiders need to index the content of the page, then filter out multimedia content such as flash, and record the layout format and information of pen and ink at the same time. After reading the page materials, they will experiment with four tasks:

1. Index of keyword

two。 Removal of repetition and reprint

3. Link elucidation

4. Calculation of web page emergency degree

Then put the results into the search engine index database.

Judge the content of the valid article before judging the keywords

Due to the diversity of web springs and strange contents, most websites do not care about the optimization of website search engine optimization, resulting in a lot of information that search engines think has nothing to do with the theme of the site, such as advertising, copyright and noise. in order to get effective content, the search engine will know the theme of the site from the previous index, and then obtain representative keywords. Then, by using the methods of dictionaries and word segmentation, deleting and deleting today's words (called stop words) should not be found in the pen and ink, and the rest are valid articles, so that the search engine can distinguish which keywords the web page has. The pen and ink of a valid article should be kept at least 200 words.

Use keywords in each title and inside page

Keyword usage category: use keywords in each title and inside page, and keep this category in mind. This is where search engines give the most weight to keywords.

Accurate use of tags on keywords

Headings with keywords this is the most direct keyword optimization skill. Take advantage of this straightforward approach until you start to get a solid ranking. The label from the largest to the smallest is HI~H6. H1 is used in the most urgent places, and then uses the h3~h7 tag on the article. Naturally transcribe keywords into the title and text, and accurately use tags, and then maintain keyword density, this is a very suitable article for search engines to read.

How to tell the search engine, what are the keywords I want to exaggerate?

Making good use of the following tags will help search engines quickly figure out which keywords are the most urgent on your page.

H1 tag: a title made up of important keywords that uses only one H1 tag per page.

H2 tag: applies to small topics in the article and includes keywords.

H3 tag: applies to topics that are less important than sub-themes.

Strong: for the content of your article, highlight the keywords.

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This article is edited and sorted by Luo Jian's online marketing blog www.luojianblog.com. Please indicate if you reprint it.

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