Shulou(Shulou.com)06/02 Report--

2018 is the year of social new retail exploration and trial and error.

Some enterprises have tasted the sweetness in the process of trying to transform, but others have paid a high price.

But I have to admit that 2019 is still the golden age of social new retail.

2019 is an era full of opportunities, the era of business change, there are tuyere everywhere, as long as you can recognize the tuyere and stand on the tuyere, wealth will roll in. The new social retail in 2019 is a changing trend in the new business era, which will bring great wealth and opportunities.

We all know that people need to interact, experience, interact and share. This kind of recommendation from social acquaintances is more likely to facilitate transactions, spread fission among users, and drive the growth of new users at a very low cost. So the three popular social new retail models are social e-commerce system, social WeChat business system and social distribution system.

Social e-commerce model of social new retail system

At present, the relationship chain effect of social media can solve the trust problem of e-commerce to a certain extent, thus forming Mini Program group purchase, bargaining, group purchase and other social transaction behavior, which is called social e-commerce model.

Social WeChat Business Model of New Social Retail system

WeChat business model is to recruit a large number of agents to sell products, so many agents also need to manage, including ordering, delivery, performance statistics, incentive system and so on need to be systematically completed. Without the new social retail system, it is difficult to manage these operations.

Social Distribution Model of Social New Retail system

Wechat distribution system is a very popular new social retail model in recent years, but with the passage of time, the distribution model continues to derive new ways of playing. We focus on the development of new social retail systems and social distribution systems. Exposure to a lot of distribution models can help merchants recommend appropriate new retail distribution games.

With the rapid development of new retail, social e-commerce, relying on the new situation of new retail development, has become a strong force in the e-commerce market. Social e-commerce + new retail is expected to become the next tuyere for the development of new economy.

The essence of retailing is always to serve consumers, and the new social retail model is actually a model that makes use of social advantages to better serve consumers and focus on user experience.

Compared with traditional retail, e-commerce, WeChat, direct selling and other retail models, social new retail has the following advantages:

(1) hierarchical simplification

Products from the brand side to the hands of consumers, the removal of a large number of dealers, relying on social, equivalent to only a first-class agent, greatly reduced the new retail price, directly to the hands of consumers. Compared with traditional retail pricing, the cost is greatly reduced, which really realizes the disintermediation of flat channel circulation, since consumers get real benefits, but also let agents and businesses earn enough profits.

(2) Direct management

All agents are directly controlled by the headquarters, and the company helps the agents to carry out training, service, logistics, billing and other related matters. It not only avoids the random behavior of the agent, but also helps the agent to obtain practical results, forms a mutually beneficial and win-win direct relationship chain, and makes the management more optimized.

(3) Agent entrepreneurship

All agents have the opportunity to become shareholders of the head office and participate in the company's total performance dividends, so as to truly achieve a symbiotic and shared economy. Use the real benefits of seeing to give every agent a sense of belonging and sense of security, awaken agent enthusiasm, stimulate agency motivation, and work harder and harder to cultivate this lifelong career, so that entrepreneurship is no longer a difficult problem.

(4) popularizing integration

Traditional investment and drainage is either unable to find people, or low conversion rate, both time-consuming and laborious, high cost, but also can not see the effect. Through teamwork, strategic layout, covering the whole network, and dedicated personnel, Social New Retail uses big data to accurately attract investment, quickly find suitable candidates, achieve the purpose of attracting investment, and greatly reduce costs and energy.

(5) accurate drainage

Traditional WeChat moments scan the screen, group ads are boring, and it is also easy to be blocked or blocked. By creating an innovative moments model, social new retail has achieved point-to-point connection, line-to-face, covering the same category of target groups, attracting people with creativity, aggregating users with strength, expanding new social retail external channels, and realizing retail communitization. Lead the new social retail trend.

(6) Retail community

Say no to high-profile display of wealth, say no to brainless investment, and say no to false deceit. Strengthen online and offline social interaction, establish deep emotional links, realize the transformation from weak relationship to strong relationship, and really make the new retail social.

To learn more about E + new retail industry Internet, you can search the official account "Industrial Internet Service provider".

Original: zsyncmall.com/html/xwzx/xydt/128.html

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