Shulou(Shulou.com)06/03 Report--

In the era of the Internet, website construction is actually a very common thing. Almost every enterprise hopes to leave its own footprint on the Internet and want to have a platform that can display its own products. But in the process of website construction, do you really do every process well? Have you achieved the effect you want? Here are some common problems in website construction for some beginners.

   problem 1: domain name problem

The choice of    domain name is a key issue. Let's take a look at the order of domain name weight (from high to low): .gov (government agency), .edu (educational institution), .org (non-profit organization), .com, .cn, etc., so in normal enterprises, the first choice and conducive to optimization should be .com domain name. OK, after choosing the suffix, let's talk about it. When starting a domain name, whether it takes into account the meaning of the domain name, the length of the domain name, whether the domain name is easy to remember, whether it is conducive to promotion.

   here, let's cut it short and summarize how to choose a domain name: for normal enterprises, try to choose a domain name with .com as the suffix, and try not to use a domain name with Chinese (some browsers do not support noon input, which affects the customer experience). The domain name should be as short as possible and easy to remember, such as baidu.com, http://taobao.com, which uses the enterprise name as the domain name, which is relatively good. Of course, the length of the domain name does not affect seo optimization, so don't worry.

   problem 2: server bandwidth

   nowadays, for normal display enterprises, most of the servers of the website use CVM, and the more famous ones in China nowadays: Aliyun, Tencent Cloud, etc., so whether get has reached the relevant point in choosing the server? here we briefly talk about the impact of the server on the website: the bandwidth problem, in the process of the website being opened, is the bandwidth of the unified server, when we buy the server. We should pay attention to whether the bandwidth of the server is enough. If the bandwidth configuration of the server does not meet the needs of the number of visitors, the website will open slowly and cannot be opened, which will seriously affect the customer experience.

Question 3 of   : whether the page layout is reasonable and beautiful

The page layout of some    corporate websites is relatively chaotic, customers can not find the key points after clicking in, do not know what the central content of the site is, disorganized, or, in the page design is relatively simple, not beautiful, generous, unreasonable color matching, which will seriously affect the customer's user experience, not to mention interactive experience. Let's talk about the page layout again. Let's take the home page as an example. The home page is not as much as possible, and it should not be too simple. Let's talk about one of the points. Some enterprises may not understand the problem of website inclusion, and there is no article section on the home page. As a result, there is no updated content output on the home page, which is not conducive to the optimization and promotion of website ranking.

   problem 4: website does not do keyword optimization

   some enterprises, after the website is done, put it there, which can not achieve the effect of the enterprise's external display, which may not do the most basic title, keyword, and description of the website. When the search engine is included, it may still be the status of the text content that was originally placed in the front end of the title tag. Slightly better, there may also be a title of the company name, solution: the title of the home page and the inside page, keywords. The description should be done in accordance with the rules, adding keywords related to the company's business, so as to facilitate the inclusion of search engines, if the enterprise does not set keywords, or cannot find a way, you can ask the company or technical staff who used to do the website to add the relevant submission interface in the background of the website management, so that you can add or change it later.

   problem 5: the website has no link or the link is invalid

   many enterprises do not understand the tricks of seo promotion, there are no links on the website, or, enterprises know that they need links, but what they add are links from some large websites, and others will not reach an interlink with them at all, or to add some websites that have nothing to do with the industry. such a problem, we should: need industry websites related to the business of the website. Try to reach links with websites with high weights, which is conducive to seo optimization.

   problem 6: customer service windows pop up too frequently

The common fault of many marketing websites in   , all kinds of pop-up windows, invite customers to communicate, but customers may only look at the content of the site first, or if they really like the relevant business of the site, they will have the intention to communicate, because frequent pop-up windows lead to poor customer experience and lose customers. When setting up pop-up windows, we should pay attention to the relative frequency and frequency, and think about related issues from the perspective of customer experience, rather than blindly high-frequency pop-up windows, which will outweigh the gain.

   problem 7: the website is too concise and has no content

After entering the website,    customers can not see the expected content, the website is not full enough, too empty, the product is only a simple name, not even an introduction, to put it bluntly, the website has no connotation, no resources to attract customers, resulting in the loss of customers, we try to introduce the products that the website needs to introduce, corporate qualifications, corporate advantages, corporate culture to fill in in detail, complete, so It is not only conducive to the external publicity of the enterprise, but also conducive to customers' deeper understanding of the enterprise, so as to reach a deal.

   problem 8: no contact information

   some enterprises, the website page is very good, the content is also very solid, but, the site home page, inside page, page footer and other places do not put the relevant contact information, resulting in customers want to communicate with it, the transaction can not find any way, the loss of customers in vain, the solution, we try to be beautiful, in the site home page, right suspension, footer, inside page (contact us) and other pages to add conspicuous Easy to find contact information, such as phone number, company address, company contact qq, Wechat, Weibo, email, etc., so that customers can contact the business as soon as possible.

   problem 9: website does not update content

   is still a clich é. After the construction of the website, the content is filled online, regardless of it, resulting in the site in front of the search engine, compared with peers do not have any advantages, no new things, so that the ranking has dropped again and again, the weight has been unable to improve, customers click in to see the article from a year ago, without vitality, so that customers can not have trust in this. Solution: try to update new content every day, such as articles or frequently asked questions, and if not, update every week to keep the site alive.

Problem 10 of   : no originality

   here refers to normal corporate websites, we can't compare with Sina, Sohu, NetEase and other large portals. Under such circumstances, some enterprises may, in order to save trouble, worry, articles, website content, are obtained through reprint, plagiarism and other ways, without a sense of originality. This is not a good thing for search engine optimization and customers, which will reduce the weight and ranking of the website. Customers feel that the content seen on this site is deja vu, can not find freshness, can not find practical information, the solution: try to write some original experience, or corporate news deeds, to inject fresh vitality into the site.

   well, the above are some practical information about the website construction process, I hope it can help you, after all, these are some general skills.

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