Shulou(Shulou.com)06/02 Report--

Shenzhen is a city that is particularly easy to associate with the media, because this is the stronghold of Tencent, and Nail particularly likes to hold a press conference here. This is the third time. If it is a coincidence, no one will believe it.

At the press conference, it was announced that the number of newly registered enterprises exceeded 7 million, the number of open platform development organizations: 100000, the number of enterprise applications: 140000, the number of service enterprises: 3 million, the business growth of benchmarking partners: 10 times, the number of market orders: 2 million, the use of nail intelligent office hardware enterprises: 200000.

Without comparison, we may not feel the shock of this set of data. Let's take a look at the changes in the number of enterprise organizations since the nails were released.

January 16, 2015, no press conference, nail 1.0 low-key release!

On May 26th, 2015, this is the first external conference since the nailing was born. Nailing 2.0 was released, announcing the number of 300000 business organizations.

On September 19, 2016, Nail held a press conference in Hangzhou and released Nail 3.0, announcing that there were 2.4 million business organizations.

On November 19, 2017, Nail held a press conference in Shenzhen, Nail 4.0 released, announced the number of enterprise organizations 5 million.

On June 24, 2018, Nail held a press conference in Shenzhen and announced that there were 7 million enterprise organizations.

(note: for ease of reading, only large versions are listed above, other conferences are omitted)

This does not exclude the self-employed, 7 million is already a fairly high share.

Second, the nailing product iteration is very fast! In terms of the pace of version updates, nails almost always maintain an important update every month, indicating that the product development team of nails has always maintained a fast pace.

At this press conference, Nail released a new school recruitment, which made Sun Ling, executive director of Zhaopin's campus-overseas division, write an article affirming that he believes that nailing has indeed done enough research on the school recruitment market. with regard to the needs of small and medium-sized enterprises and ordinary college students, there is a real existence, and nailing is a very accurate entry point for "Shuangfei" college students.

Nailing the new school enrollment with the huge ecology of 7 million enterprises, strongly binding the output of talents from colleges and universities, is bound to greatly promote the activity of enterprise users and increase the number of C-end users. In addition, the nail is also very smart, did not touch the club, the smart thing is that enterprise users certainly do not want to see their employees change jobs through nails.

Of course, this function remains to be seen, because for enterprises, whether it can be used to recruit the right talent is the key.

This release package of product upgrades and new hardware products, software in addition to the new school recruitment, there are new business suites, while the hardware has intelligent access control D2, intelligent printing cloud box P1.

In the eyes of no tricks, there is only one competitor to talk about, and that is Wechat. In the face of Wechat, the nails are even harder, and the advertisements are hit directly to the downstairs of Tencent headquarters many times, forcing Tencent to come up with the immature WeCom in a hurry. But the dominant position has been lost. After WeCom announced that it was through with Wechat, the nail fought back more quickly, directly announcing that it was through with hand Amoy.

Write at the end

It is worth noting that Nail has been spun off from Ali to operate independently, and Nail (China) Information Technology Co., Ltd. was registered in March this year and Beijing Branch in April. And the legendary "man behind Jack Ma", Alibaba Group Executive Vice Chairman Cai Chongxin unveiled at this press conference, nails and hand Amoy through, is a very obvious signal, with the rapid development of nails and more and more beautiful data, nail in the Ali Group's internal status is obviously also improving, Ali Group on nail resources tilt efforts are also increasing, which will also promote the nail more rapid expansion.

Nail release proprietary cloud, there is no need to express the desire to enter large and medium-sized enterprises. Obviously, nailing will not be satisfied with serving 7 million enterprises, 100 million users is only a small goal, level 1 billion is the ultimate goal of nailing.

The trend of nailing has become, and the wind is strong!

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