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What this article shares with you is about the reasons for the instability of website ranking in website development and what are the solutions. The editor thinks it is very practical, so I share it with you to learn. I hope you can get something after reading this article. Let's take a look at it with the editor.

We often encounter the instability of our website ranking, and even my own website often has this problem. It has been sent back between Baidu weight 1 and 2, and the keyword ranking has been floating on the first and second pages. During this time, I have been looking for relevant reasons and solutions, and now the ranking is not very stable and relatively ideal.

Reason 1: website opening speed

I have been emphasizing the speed of opening the website. Many friends have been saying that the conditions of domain name and space are not good. It can be said that my space quotient is not as good as anyone else. But the opening speed of my website, you can see, although not very fast, at least the normal network can access, if your website causes normal websites to be inaccessible, it can only show that your website is very junk, unless you are a hard-demand website.

Solution: website opening speed contains a lot of content, server optimization, website code optimization, picture optimization and so on directly affect the opening speed of the website.

Reason 2: click-through rate

In the google SEO optimization algorithm, added the average click to budget ranking algorithm, and Baidu is also the case, by searching users' clicks to determine your site ranking, so at this time, our page needs to do a good job of "title party" this point, such as user search "QQ marketing", your site ranks at the bottom of the home page. And every user clicks on your website after searching, which shows that the value of your website is relatively high compared to other values, and there is no reason why search engines should not rank you.

Solution: do a good job of title optimization to attract user traffic. I believe we all know that when writing soft articles in forums and blogs, we all need to do a good job in titles to attract clicks from users. This kind of people are called "title parties". If you write a title that satisfies its keywords, it is more important to attract users to click on it.

Reason 3: bounce rate

If your users are attracted by your title and find that there is no content to withdraw from the site immediately, then it means that your site does not do well, does not solve the problem, and tells the search engine that your site has no reason to rank first. Don't ask me how the search engine knows the exit rate of your site. When the user enters your site and immediately exits, the user will search for this keyword to enter someone else's site again, which tells the search engine that the user has quit your site. )

Solution: create a good page, and if you find that your article leads to a very high bounce rate, the solution is to re-edit its article to improve the needs of its article. Of course, like the SEO guidance center of my website, the problems that have been solved cannot be improved, so here, I have added Baidu-related recommendations to the pages that have solved the problems, so that they can stick to users more reasonably. Of course, this is not just to add a Baidu recommendation to solve the problem, you can also add a related article to the content page, as well as a related atlas. Enrich the pages of its website.

Reason 4: recommendation

I see that most websites use the front page to participate in the ranking, while my site uses the inside page to participate in the ranking. The reason why my site ranking is unstable is that there are no other pages to recommend the keywords on my inside page. That is, it is often said that outside the chain and inside the chain. If you have a similar problem, if your site does not do the inside chain. The reason why the ranking is unstable or not on the front page may be that it is not recommended.

Solution: when I do the inside page ranking, my inner chain is all added to the inside page rather than the home page, including my outer chain is to directly add the inside page link, rather than the home page link. Of course, if you are using the home page to do the ranking, then you can try to use the recommended home page, and the weight of the home page export as much as possible. Generally a page with a very high withdrawal rate, when I want him to rank again, I force the ranking through recommendation.

Reason 5: pageviews

The browser of a page can definitely determine the ranking of the site. For example, "JD.com Mall" home page IP million, can not rank is a very difficult thing. Search users tell the search engine that the approximate traffic of the pages of their site, by estimating the traffic, the search engine can assign its ranking rules.

Solution: through other ways to drain the site, I have seen many blogs through Weibo, Wechat and other ways to share the flow of their articles. These methods are all good ones. There are many ways of drainage, including: multi-blog, Weibo, Wechat and so on.

Reason 6: change in demand

When I analyze keywords, I find that the needs of keywords are different when the time is different. For example, before 2008, when we searched for "Edison Chen", most of the pages ranked on the front page were not about porn photo doors. After February 2008, we can find that the first page of Baidu's website is all about porn photos. The reason is that demand is changing, so the rankings are also changing. It is not that the quality of your website is poor, but that the greater demand is no longer on your site.

Solution: edit the original text and change its requirements, and we often see practices such as changing the title of some large SEO sites, but changing the Title title is SEO-friendly as long as the theme remains the same. Change the title to meet its latest request, while adding the added value of the new site to the text. It is not recommended to discard previous requirements, there is still a need for older requirements.

The above are the reasons for the instability of website ranking in website development and what are the solutions. The editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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