Shulou(Shulou.com)06/02 Report--

The purpose of this article is to share with you the content of the sample SEO analysis tutorial on the website. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Website analysis is something that every partner in the SEO industry should be familiar with, but many new partners do not have a clear and complete train of thought on website analysis.

1. URL rules

All the URL addresses of the website should be static and no more than three layers, so that the overall URL structure of the website into a tree-shaped flat structure is conducive to search engine crawling and user experience.

2. Optimization of TKD

Title, Keywords, and Description are important locations for deploying keywords on the page.

Title's writing advice: keyword 1 _ keyword 2 _ keyword 3-brand name, if you want to highlight the brand, brand name-keyword 1 _ keyword 2 _ keyword 3.

Keywords deployment: should be based on keyword research, to find more potential keywords corresponding to the page, so as to expand more traffic.

Description: description is an important supplement to target keywords and plays an auxiliary role in target keyword search, so the location of the website should be expressed accurately and clearly.

3. Anchor link address

If the anchor link is a relative URL address, it will affect the spider judgment sequence and data retrieval and storage. The anchor link should be set to an absolute address to help prevent and solve the problem of URL standardization.

4. Picture alt attribute

The alt attribute plays an important role in describing the image, telling the search engine what it is, which is easy for the search engine to understand and therefore conducive to SEO optimization. Keywords related to pictures and article topics should be added to the alt attribute.

5. Bread crumb navigation

The good design of breadcrumb navigation is conducive to the search engine and the good experience of users, and is conducive to improving the SEO effect of the website. It is better to set the home navigation column in front of the product column.

6. Website map

The sitemap should be reasonably constructed in XML format or html text form. The establishment of sitemap,sitemap is beneficial for search engines to crawl website content pages more quickly and efficiently.

7. Nofollow tag

Some unimportant pages or links should be given nofollow tag optimization to avoid website weight diversion, so that the weight is gathered in some important pages to help improve keyword ranking.

8. External chain construction

High-quality chain helps to improve the weight of the website and introduce traffic.

an antidote against the disease

What can be optimized for the Wachovia English website?

1. Site 404 pages

As shown in the figure, the site does not have a 404 page.

Optimization recommendations:

The website should build 404 pages to prevent the site from generating dead links, which is not conducive to the user and search engine experience.

2. Robots.txt file

As shown in the figure, the site does not have a robots.txt file set up.

Optimization recommendations:

Making and submitting robots.txt files can block some information content that users do not want to search, and at the same time reduce the crawling pressure of search engines to improve crawling efficiency.

3. H1 label

As shown in the figure, the page title of the site does not have an H1 tag.

Optimization recommendations:

The H1 tag emphasizes the content title of the article, improves the SEO optimization of the website, and the H1 tag can only be used once on a page.

4. Text-based pictures

As shown in the figure, the part of the page cannot be selected, indicating that the part is not in plain text format. It is unfriendly from the point of view of the search engine, which simply cannot recognize the content in the picture. At the same time, increasing the opening speed of the website and delaying the loading time is not very good for the user experience and not good for SEO.

Optimization recommendations:

Write the product title in plain text form, and give the product attributes for text editing and description. It is not recommended that the attributes, functions and advantages of the product be expressed in the form of pictures. It is best to show it in the form of both pictures and text as it is convenient for search engines to capture and collect.

5. Code optimization

As shown in the figure, there is some redundant code on the site. If the page script script code is not compressed, it will increase the difficulty of the spider crawling, thus affecting the page crawling and collection.

Optimization recommendations:

The script code and css code in the page should be packaged and compressed, re-uploaded, and invoked externally.

6. Internal construction

As shown in the picture, the internal construction of the website is insufficient and the number of entries is small.

Optimization recommendations:

Understand the needs of users to improve the quality of content, and enrich the content of the website, increase the volume of the website. Copy writing into the concept of SEO, write the original or pseudo-original content form to update the website, optimize the keywords in the appropriate layout of the text and optimize the logical structure of the website to make the site structure in the form of spider web structure conducive to search engine spider crawling to improve SEO optimization effect.

7. Mobile terminal construction

As shown in the figure, the mobile weight of Baidu is 0, and the site does not establish a mobile website or does not do PC to adapt to mobile, which affects the inclusion and ranking of mobile websites.

Optimization recommendations:

Set up the mobile website or do the mobile to adapt with PC to form a good ranking of the mobile website.

Thank you for reading! On the "website SEO analysis tutorial examples" this article is shared here, I hope the above content can be of some help to you, so that you can learn more knowledge, if you think the article is good, you can share it out for more people to see it!

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