Shulou(Shulou.com)06/03 Report--

With the strong wind of Internet + during the two sessions, traditional industries have accelerated the progress of integration with the Internet, and a large number of Internet entrepreneurs are looking for opportunities in the collision between the Internet and traditional industries, which is closer to the realized tourism industry. has attracted enough market attention. With "Internet + Tourism" as the core, promoting the integration of the Internet and the traditional tourism industry, and the further promotion of new markets such as smart scenic spots, smart tourism and tourism O2O, Internet services are actually integrated into the tourism industry. it can effectively improve the management and operation efficiency of scenic spots and the service quality of scenic spots for tourists, and then strengthen the competitiveness of the whole scenic spot. This is why the relevant departments and scenic spots attach so much importance to the wisdom of scenic spots.

May Day Yunnan reappears the problem of Black Tour Guide Wisdom Scenic spot can improve transparent Information Service

Many people still remember the incident of "Yunnan female tour guide insulting tourists" during the May Day holiday not long ago. Although it turned out to be a Luo Shengmen farce in which tourists and tour guides are responsible for each other, Yunnan, as a major tourist province, has seen more than one such phenomenon. In the past two years, there have also been incidents in which tour guides abused and even threatened tourists. Although the Yunnan Provincial Tourism Development Commission continued to introduce new rules afterwards, such incidents occurred this year, which has had a very negative impact on the gold-lettered signboards of Yunnan tourism.

You know, most of these incidents in Yunnan are caused by shopping disputes. The competition in the tourism team market is fierce, and when the traditional travel agency industry divides the shrinking group tourism market, it still uses the traditional mode of low-price competition to seize the market, so illegal low-price groups, non-standard tour guide services and other problems, it has seriously damaged the interests of tourists, can not protect the legitimate interests of tourism employees, and then has a negative impact on the brands of the whole Yunnan tourism market. How to improve the traditional market competition mode and how to promote every link in the tourism industry chain to return to the essence of service supremacy is a headache for the tourism industry all the time.

According to media reports, although tourism in Yunnan encountered Luo Shengmen farce during May Day this year, the Dai Garden Scenic spot in Xishuangbanna, Yunnan Province has been transformed into the first batch of wisdom scenic spots, and the official landing of the wisdom scenic spot in Yunnan is also big news in the industry. During the May Day holiday in the Dai Park, when experiencing the service of the scenic spot, tourists can fully understand the information about the tickets and entertainment facilities of the scenic spot. Before entering the scenic spot, tourists can have a more detailed understanding of the scenic spot, scenic spot quality, scenic spot price and other information, which can effectively improve the problem of information asymmetry and greatly reduce the probability of success of black tour guides, so as to protect the interests of tourists and tour guides. Improve the problem of black tour guides.

Admittedly, the Dai Park during the May Day period is only the initial stage of the intelligence of scenic spots. With the combination of core technologies such as big data, cloud computing and transparent information services in the future, the problem of information asymmetry between tourists and scenic spots may be gradually solved, and even eventually build an excellent big data platform. With the help of this intelligent big data platform, tourists can understand the service quality of the scenic spot before they experience the service of the scenic spot, and the scenic spot can also have a better basis to understand the precise needs of tourists, so as to meet the needs of users and improve the service quality of the scenic spot. in order to enhance the competitiveness of the whole scenic spot in the market.

The sudden increase in the flow of people during the Holidays in Scenic spots how to share the worries for the Scenic spot

For the Yunnan tourism market, although the black tour guide incident has created a bad impression on the whole industry, it is wise for Yunnan scenic spots to access smart scenic spots in the May Day holiday in 2015. The reason is that as well-known tourist cities in China, Yunnan will introduce intelligent scenic spot services faster than many other tourist cities.

Yunnan as a well-known tourist city, Dai culture and customs, water-splashing festivals, bonfires and other unique customs are of great value. With the beautiful scenery of Yunnan, Yunnan will usher in its peak tourist season on holidays.

In order to maintain the rational and effective use of the human resources of the scenic spot, the establishment of the core operating posts such as ticket purchase and tour guide is limited. Whenever the holidays come, in front of the huge passenger flow, not only the work pressure of the scenic spot staff will be very huge, tourists braving the scorching sun to queue up to buy tickets, check tickets, and even difficult to find tour guides to provide interpretation services, but also bring inconvenience to tourists to enjoy scenic area services.

In order to solve this problem, Manning Park in Xishuangbanna, Yunnan Province, seems to be trying to improve this problem with practical behavior during the May Day period. According to NetEase News report, the ticket purchase service provided by Manning Park in Yunnan during the May Day holiday not only helped the scenic spot to share the pressure of holiday passenger flow, but also provided fast ticket purchase access for Wechat users at the ticket office. it also provides tourists with the experience of buying tickets quickly and entering the scenic area quickly. Tracing back to the nature of this behavior, in fact, Yunnan Manning Park made a low-cost and efficient holiday operation test of scenic spots during the May Day holiday, and the effect was recognized by the industry media.

From a certain point of view, during the holiday period, even if we do not recruit a large number of "surprise" scenic spot operators, and fully deploy the relationship between the existing scenic spot operation manpower and intelligent scenic spot services, it can indeed help scenic spots to save money and effort to spend the holidays, so that employees can be more efficient, and tourists can better experience scenic area services.

OTA has encountered an unprecedented crisis, the hotel industry is fighting back, how should local scenic spots stand on their own feet?

At the same time, with the in-depth development of the Internet and the Internet of things, OTA enterprises are now experiencing a huge market crisis. The war of hotels boycotting OTA for some time is forming a chain reaction. When the accommodation business has been impacted, more and more local scenic spots will also be troubled on the issue of scenic flow. It is also a sign of self-reliance to begin to develop intelligent scenic spots. Who can be the first to really stand on their own feet? Who may gain greater competitiveness in the market.

So, how can local scenic spots stand on their own in the increasingly fierce market? From the construction and operation of Weibo and Wechat to the planning and implementation of brand activities, the essence of local scenic spots to seek self-reliance is to strengthen the ability to manage and control traffic. Although all the major scenic spots have begun to use Wechat public accounts, the number and activity of Wechat fans in the scenic spots are not satisfactory due to the lack of experience in Wechat operation. In this case, the existence of intelligent scenic spot services should be able to help scenic spots to improve this problem.

During the May Day holiday this year, when Manting Park and Dai Garden were transformed into Wechat wisdom scenic spots, some tourists also reflected to the media: after tourists shook out the scenic area activity page, they could follow the scenic spot's official Wechat with one click to learn more about the scenic area. Admittedly, Wechat diversion for scenic spots is only the initial stage of the intelligent service of scenic spots, which helps scenic spots make good use of Wechat fans and help scenic spots operate more online traffic. This is the core element of the intelligent service of scenic spots to help local scenic spots stand on their own feet.

Although the cooperation between Wechat and Yunnan scenic spots may seem unimpressive, in fact, this kind of smart scenic spot tourism can get rid of the scenic spot's dependence on OTA traffic. At least Wechat's shaky form of buying tickets is more convenient, and compared with hundreds of millions of user-level products such as Wechat, OTA obviously does not have an advantage.

The intelligent construction of scenic spots has a long way to go and has a bright future.

In the process of strengthening the competitiveness of scenic spots, intelligent services have brought great help to the upgrading and transformation of scenic spots, but China has a vast geographical territory, the scenic spots are very rich in resources, and the construction tasks of smart scenic spots and smart tourism are very arduous. it is not easy to transform all domestic scenic spots into smart cities in a short period of time.

At present, the fun ticket purchase by shaking, the fast and convenient QR code ticket checking, and the intimate and labor-saving intelligent information display are just the beginning of the intelligent scenic spot service, and it can even be said that it is in the stage of big data's collection. As top-level businesses such as big data and cloud computing are gradually integrated into smart scenic spot services, relying on huge scenic spot data, big data analysis services provided by intelligent scenic spots can help scenic spots grasp core issues and greatly enhance their competitiveness in the market from many dimensions, such as scenic spot operation and management, scenic spot service quality, scenic spot tourist demand and so on.

Although the intelligent construction of the scenic spot has a long way to go, it is precisely after the earliest intelligent service of the scenic spot enters the scenic spot that it has been able to improve the operational efficiency, service quality and online traffic control ability of the scenic spot. The value of intelligent service in the early stage of the scenic spot should not be underestimated, not to mention the future of big data and cloud computing and cutting-edge technology. Therefore, how to seize the opportunity of intelligent upgrading and transformation of scenic spots will be a new round of challenges for the whole industry.

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