Shulou(Shulou.com)06/02 Report--

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A clean and tidy home can not only create a comfortable living space for the whole family, but also bring a good mood and a harmonious family atmosphere to the whole family, but it is not easy to keep the home clean and tidy all the time.

Especially as office workers, often after a busy day at work, can not bring up any idea of cleaning the room, even if you know that cleaning the room will be changed immediately, you will choose to be lazy, in this situation before there is no sweeping robot, there is almost no good way. The emergence of floor-sweeping robot products has found an effective solution for you who want to be lazy.

However, in the early stage of entering the market, the floor-sweeping robot has not been recognized by many users as expected, and its problems such as uncleanliness and poor recognition have been criticized by users. However, with the progress of technology, the cleaning ability of floor-sweeping robot has been greatly improved, the market demand has also begun to grow rapidly, and floor-sweeping robot has begun to occupy a place in the field of intelligent products.

At present, Xiaomi, Kovos, Stone Technology and other enterprises have a good performance in the floor-sweeping robot market, and their products can properly solve the pain point problems such as uncleanliness and poor recognition, so they are widely praised by users. At the same time, the intelligence of the floor-sweeping robot has also been qualitatively improved, and the improvement of product experience has also provided a boost for the sustained growth of market sales.

Intelligent cleaning leads the new trend

Sales of floor-sweeping robots in China have grown rapidly since 2015, reaching 2.07 million that year and climbing to 3.07 million in 2016, a growth rate of 48.3 percent. The momentum of rapid growth continues until 2017 and 2018. From 2017 to 2018, the domestic floor sweeping robot market sales growth rate reached 32.2%, 42.1%, the growth rate is still rapid.

The rapid growth of domestic floor-sweeping robot market is also related to the change of consumers' attitude and concept towards floor-sweeping robot. In the early stage, the floor-sweeping robot products using random recognition mode had poor cleaning effect in the case of carpets and toys, and needed human assistance to complete the cleaning task, so it has not been recognized by users.

After the planned cleaning mode of the whole house was launched on the market, the cleaning ability and efficiency of the floor sweeping robot have been greatly improved, and it can also perform well in cleaning carpets, corners and other difficulties, so it is warmly welcomed by users.

On the other hand, after the entry of Xiaomi, Huawei and other enterprises, the floor-sweeping robot is empowered by AI technology, so that the floor-sweeping robot has the linkage ability, which has aroused a warm response from the users of the intelligent floor-sweeping robot.

Under the influence of many factors, the floor sweeping robot has become popular in the market, and intelligent cleaning has also formed a new trend. In the domestic floor-sweeping robot market, Kovos, Xiaomi, Stone Technology and Cloud Whale are all in a leading position, of which Kovos, the first to enter the game, firmly ranks first.

Kovos is at the top.

Since its establishment in 1998, Kovos has accumulated more than 20 years of technical experience in the robot industry, and his strong technical strength has won a good reputation among users.

At the beginning of its establishment, Covos devoted itself to "making robots serve the global family mission", always ploughing deeply in the field of robot services, and gradually built its own technical barriers. At present, Kovos has reached 49.4% of the market share of floor-sweeping robots, accounting for almost half of the domestic market.

For example, the T8 floor sweeping robot of Kovos can achieve 1mm in object recognition and can detour on its own when it encounters wires, toys or magazines, which greatly improves the cleaning efficiency of the floor sweeping robot. In addition, mute, 99.26% sterilization ability is also the highlight of this product. In the user evaluation, the identification and cleaning ability of T8 products has also been praised by users, and its function of automatically enhancing suction when cleaning carpets is also favored by users.

From the point of view of product design, Coworth's product advantage mainly lies in the cleaning details. Compared with cloud whale and stone T7 products, Kovos T8 products have better ability to overcome obstacles. In addition, large-capacity dust boxes and intimate design with strong cleaning ability also make the cleaning work more convenient.

However, in terms of the APP experience, the Mijia series, as a rising star, has a better experience. As an intelligent ecological cleaning product, Mijia floor-sweeping robot can not only access smart audio, smart phones and other products, but also achieve voice interaction, which is exactly what Coworth does not have.

In addition, Mijia robot continues the cost-effective strategy of Xiaomi mobile phone. Through the enabling and price advantage of AI technology, it has become the second largest supplier of floor sweeping robot after Kovos. At present, its market share is still growing, and the gap with Kovos is also narrowing. It may overtake at the corner in the future.

The Mi family intends to overtake at the corner.

After entering the field of floor-sweeping robots, Xiaomi occupied 10% of the market share in 2017 alone and continued to grow. Xiaomi's floor-sweeping robot products can be recognized by the market, mainly due to its advantages in intelligent ecology and cost-effective.

At present, Xiaomi's floor-sweeping robot products have realized the terminal control of smart phones. Compared with Covos, Cloud Whale and other enterprises, Xiaomi's intelligent ecology has unique advantages in software, and its powerful information processing, zoning cleaning, appointment cleaning functions have greatly enhanced the user experience, and then received high praise.

On the other hand, the Mijia sweeping robot is also equipped with the "Xiao Ai" voice linkage function, which can directly control the operation of the sweeping robot through voice. And after the integration of smart audio, smart phones and other products, the functions of the Mijia floor-sweeping robot are also more diversified.

In addition, Xiaomi's cost-effective advantage in the floor-sweeping robot market has led to the destruction of Mi robots in the market. For example, the price of Xiaomi's sweeping and dragging robot is 1799 yuan, while the price of Corworth's T8 product is 2999 yuan. By contrast, Mi's floor-sweeping robot is much cheaper in terms of price, which has won Xiaomi a lot of market share.

Under the dual advantages of intelligent ecology and performance-to-price ratio, Mijia floor-sweeping robot quickly occupied 12.5% of the market share. In the future market, whether the Mijia floor sweeping robot can overtake at the corner depends on the innovation of the application of Mijia floor sweeping robot in AI technology.

Fight against AI market

Under the tuyere of everything intelligence, the floor sweeping robot has been empowered by AI technology and become a member of intelligent products. In the future market, AI technology will also give more functions to the floor-sweeping robot, so AI will become the next battlefield for floor-sweeping robot enterprises to fight.

At present, the intelligent applications of floor-sweeping robots in the market are more reflected in intelligent voice control and intelligent planning control, but are rarely involved in other fields. Compared with the ordinary cleaning robot, Trifo Max adds the intelligent security function on the basis of the cleaning function of the sweeping robot, which provides a new possibility for the application of the intelligent function of the sweeping robot.

However, while the sweeping robot is AI, it is still necessary to put the cleaning function in the first place. When AI technology is empowered, service robot enterprises still have to put the research and development of clean technology in the first place and improve the cleaning ability of products in order to really enhance the core competitiveness of products.

At present, the floor sweeping robot with towing function in the market has captured the hearts of users with higher cleaning ability. It can also be seen from this that the cleaning ability is still the fundamental element for users to evaluate the floor-sweeping robot. Therefore, in the new battlefield of AI, Kovos and Xiaomi still need to pay attention to the research and development of clean technology to enhance the intelligence of floor-sweeping robots while improving their cleaning capabilities.

In the current robot market, Kovos is striving for high-end products with stronger cleaning capabilities, while Xiaomi still focuses on cost-effective products, mainly pushing thousands of yuan products. In the AI battlefield, it is still unknown who will win in this game, such as Kovos, which focuses on high-end products, and Xiaomi, which promotes the price ratio.

(official account of Liu Kuang / tr. by Phil Newell) ID:liukuang110

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