Shulou(Shulou.com)06/02 Report--

This article mainly introduces why the website in the computer network was suddenly lowered, which has a certain reference value. Interested friends can refer to it. I hope you will gain a lot after reading this article. Let's take a look at it with you.

The website needs to be optimized, and in the process of optimization, because of improper optimization methods, it is easy to be reduced by search engines. Many webmasters are afraid of such a situation, because once the website is downgraded, this means that all previous efforts and efforts have come to naught, and the blow to the webmaster is quite great. However, sometimes, there will be false "downgrading", so once the website is downgraded, don't panic. Self-examination is the most important thing.

Website refers to the decline in the level of the website assessed by the search engine, and it is a way of punishment for the website by the search engine. It is usually caused by cheating on the website itself, and it will recover after correcting the error for a period of time. Website downgrade right is a situation often encountered in the process of website marketing, usually excessive website optimization or unreasonable layout will cause the website to be downgraded by Baidu. Once the general search engine finds the following situations, it will not hesitate to deal with the right of the website.

Click cheating

The number of visits is the goal that the website has always pursued. The evaluation of the value of a website is an index of the number of daily active users. In order to reach a certain index, many website operators will take measures that will turn effective clicks into cheating clicks. This is also one of the reasons why many friends wipe out their website rankings when they click on them.

Link cheating

Once upon a time, there was a website where the number of clicks was not good all the time, so I put an advertisement on a high-weight website and made an outside chain. originally, the daily visit volume was about 2000IP, but because of the link, the daily visit volume suddenly soared 20000IP, a full increase of 10 times, but, because of the high price, I gave up after only a week. As a result, the site suddenly encountered the right to fall by search engines.

There is also a kind of link cheating, that is, by buying a large number of external chains and links, a large number of one-way links have been added in a short period of time, resulting in a decline in the ranking of the site.

The cheating of these two links is actually a bit anxious, there is no brush for paid promotion, but if the number of visits to the site and one-way links suddenly fluctuate abnormally, it is actually an act of playing with fire.

Keyword stacking

Keyword stacking is often seen. However, keyword stacking is not simply about keyword stacking in the title of the website, but more often in the state of keyword stacking in web content. Although many SEO knowledge points say that keyword density is controlled between 2% and 8%, there is no reference for this answer.

A large number of keywords are piled up in the web page, hoping to improve the keyword density and improve the relevance of the web page for keywords. Keyword stacking can be found in many places, such as in the text itself that the user can see, or in the title tag TitleTag, keyword tag, description tag. It may not exceed the density in one aspect, but the keyword density is safe online in all places, and it is also easy to encounter the right to fall.

There are many dead links on the website.

There is a dead chain on the website, most of which occurs after the website upgrade, which is one of the main reasons why many websites are reduced after the upgrade and revision. The reduced right of the website caused by dead links is very serious, and the answer is actually very simple. A user visits the website and finds that the page content of the site is in a state of 404 or invalid links. It will seriously affect the user's browsing experience. The search engine will naturally reduce the quality score of the site page, thus affecting the right of the site to fall.

Poor page quality

The poor quality of the page does not have any substantial help to the user, so the chance of its presentation should be reduced. At the same time, if the proportion of such pages in a website is too large, it will also affect the rating of the site by Baidu search engine, and the page quality is the core point that affects the descending right of the website, especially including the recent hurricane algorithm. a large number of spam collection pages will do K-station processing for the collected pages.

Associated factors

There are generally two kinds of related factors, the first is the same IP site, the same IP site (the same server site) a large number of websites belong to cheating state (such as station group sites and their own sites with IP servers) will affect their own site ranking instability. The second is the exchange of links, most of the time we are exchanging links, if the other site is in a state of cheating, it will also affect the ranking of their own sites.

If the site is down the right, there is the above behavior, then you should stop as soon as possible, and then through paid promotion or other ways to optimize the site, after a period of time, the site ranking will slowly rise. In the process of website optimization, the above several ways, many websites are more or less doing, appropriate but the most important!

Thank you for reading this article carefully. I hope the article "Why the website in the computer network is suddenly reduced" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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