Shulou(Shulou.com)06/01 Report--

Today, the editor will share with you the relevant knowledge about what issues should be paid attention to in the development and operation of WeChat Mini Programs Mall. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge. So share this article for your reference. I hope you can get something after reading this article. Let's take a look at it.

1. Choose the right service provider

There are many third-party service providers of Mini Program, but the level is uneven. There is a mixture of fish and dragons in the Mini Program development market, so it is particularly important to distinguish the "old brands" among them. of course, since Mini Program has only been around for two years, there will certainly not be many old brands. so we should choose established software development companies.

2. Increase the channels of promotion based on the original resources of the enterprise.

Not limited to the official account or moments, the use of reasonable promotion incentives, so that customers become the "promoters" of the enterprise, to achieve split spread. At the same time, you can also consider omni-channel promotion, through the launch of some Mini Program app stores for drainage.

3. Enrich the functions of Mini Program

Within the limited scope, try to expand the functions of rich Mini Program, such as adding live streaming to e-commerce Mini Program and embedding Mini Program into the mall on the official website to give users a richer experience. You can also increase content richness by jumping to other Mini Program, making Mini Program "plump" as far as possible, so as to achieve "resident".

4. Mini Program cannot be made in advance.

Now, when many merchants promote offline activities, they usually print Eilabel or leaflets in advance and want to put a small program code on it. When users scan the Mini Program code, they can open an event page and participate in the event on Mini Program. In this way, it can not only reduce the cost of offline operation, but also guide a round of user attention for Mini Program.

5. How to increase the retention rate of Mini Program customers

The biggest feature of Mini Program is "leave after use", and the user sets Mini Program to click "back" in Wechat, and the user can exit Mini Program. Companies can set up some prompts to guide users on the home page or other recommended details pages, so that users can stay on Mini Program for a while longer.

These are all the contents of the article "what problems should be paid attention to in the development and operation of WeChat Mini Programs Mall". Thank you for your reading. I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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