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This article introduces the relevant knowledge of "how to make SEO website bounce rate, PV value to pass". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

Bounce rate:

The bounce rate refers to the percentage of visits that leave after only visiting the entry page to the total number of visits generated. How much does the bounce rate of the website count as passing?

He Guijiang, project manager of A5 Entrepreneurship Network SEO, believes that: information content station: 40-60%, B2B\ B2C category: 20-40% service website: 10-30% service website, simple landing page: 70-90%.

Browse to PV:

PV (page view), the number of page views, is usually the main indicator to measure an online news channel or website or even a piece of online news. The PV value is a further feedback on the bounce rate, and we can even see which page has been viewed on average. So PV is more or less normal?

We can understand it this way, if the amount of PV: UV is 1, then the visitor only reads a page and leaves your site. How meaningful is such a website? It's like when we visit JD.com and Tmall, it won't be like this. At the same time, if all users are like this, then your site bounce rate will be 100%.

The combination of the above two evaluation, you can fully see how the quality of the site, whether it is enough to attract users, whether there is ranking value! The author believes that it will be effective to increase the amount of PV of the website and reduce the bounce rate.

1. The page design is clear and simple.

Every customer who comes to visit your website is not here to play the maze, so you are required to make your website design clear at a glance, and use less JAVA programs. Many plug-ins take a long time to download. Some websites are because of these programs, the overall response speed of the site is very slow, the page can not be opened, who wants to continue to browse?

Second, we need to know: if the rest of the site does not attract your visitors quickly, then the user will slip away. So you need to filter out the information that is not very useful and find out the information that the people who visit your page are most likely to follow! Otherwise, the more text on the page, the less they will see. Can we find out the word "jade" in 3 seconds out of 100 "Wang" words?

2. Highlight the focus of the website

Some time ago saw a website, although the weight 6, but his bounce rate is very high, the amount of PV is also very low, this is why? Because everything has been done, but nothing has been done well. Someone said, it's called a portal! But, class, what's the point? Don't try to meet all the requirements, because your energy is limited, just hold on to your potential customers and meet their needs, unless your team is large enough to meet all the needs of all users.

When your website refines market information and targets a certain customer group, then these people will become your "dead fans", because your site is exactly to their taste.

3. Be a professional website

Some websites look like a copycat site, and the PV of such sites will not be much higher and the bounce rate will not be low. What is professional? Small to the collocation of the color system, to the perfection of the function.

Many customers who come to me for SEO diagnosis have a lot of dead links in the past, so why not update them? There are some, there is no basic contact information, how can your users contact you? Don't ignore every inconspicuous detail, don't let these careless mistakes affect your page, face every small mistake, and respect every viewer.

Of course, the major is not to do those messy "trusted certification", is it professional to pay for it? Don't you cheat if you pay? Yesterday, a customer who came to consult SEO did seven or eight certifications in one breath, saying that it was the demand for attracting investment. You do ten credible certifications, and none of them is as good as the customer's real praise! Do professional, spend money on the right thing, this is called professional.

4. Use some necessary skills

A: the length of a page can be displayed indefinitely, but the reader's interest will not always pull the mouse down. At this time, some websites with long content use "page turning":

Just like the picture above, the article shows a paragraph and turns the page once. But this page turning is also very inappropriate, we do not recommend learning, otherwise it will be counterproductive to SEO. The user's interest in browsing the page is usually only 2-3 pages, so don't set too much on the setting page. Of course, do not turn the page after a few words, which is undoubtedly even more offensive.

B: list information of the column page:

In the past, the usual column list on a website was a title, and users could only judge the content of the page by the title, and what if it was written like this:

When the profile information is due, we have reason to believe that users can greatly increase their interest in reading through a basic overview!

Friendly hint: if you have a lot of columns, it is too slow to update, it is not recommended to display "release time" in the column page, readers like the new and hate the old! At the same time, we greatly encourage the website to publish more new things, so as to attract your readers for a long time.

C: related articles and recommended articles

Many website content pages are a piece of content, such a page bounce rate is absolutely very high, on the other hand, if we will: similar types of topics, publish it? Your readers will no longer have to go to other websites to read.

And recommend articles, we often recommend the "current column", because the user browsed to the current column content page, it can be said that the content he is looking for is basically of this type. The things you recommend are also more likely to arouse users' interest in reading.

D, increase the control ability of users

When we go to a novel website, there is usually a "night mode" and font size adjustment, which is the embodiment of the user's ability to control. In addition, there are other things such as: the user's comment function should be a necessary thing for every website. However, to comment on this thing, 99% of the websites are non-existent.

I see other people's comments, I just comment, others do not comment, then I do not comment. He Guijiang likes to watch Tencent News. He must read other people's comments every time. I believe the same is true of many people. If there are no comments on your website, I believe it will be good to post some comments on some popular articles of controversial types.

There is, for example, the addition of a "slide mode" to the picture website, which is also a manifestation of user control. At the same time, increase the control ability of users, but not only these, different types of websites, you can refer to those industry first sites, what is often done in this respect is more in place.

5. The value of website content

No matter how well the site itself is done, if the content is not what the user wants, everything is in vain. There are mainly three aspects that determine the value of the content: first, whether the content information is comprehensive; second: whether the content information is professional and reliable; fourth: whether the content information is still valid.

Usually some websites, such as "investment" type, have a time limit, if beyond this time, it will no longer attract investment. Adding a "expired" tag and recommending the latest investment information is much better than letting users spend time here. This is an example. There are too many different website definitions and you need to think more about it.

This is the end of the content of "how to make SEO website bounce rate and PV value pass". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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