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This article mainly introduces the relevant knowledge of the differences between the WeChat Mall and WeChat Mini Programs. The content is detailed and easy to understand, the operation is simple and fast, and has a certain reference value. I believe you will gain something after reading this article about the differences between the WeChat Mall and WeChat Mini Programs. Let's take a look.

The two features are different and the user experience is different.

For Mini Program, it is more like "Taobao" in a Wechat platform, a separate shopping site, while for WeChat, it is an "app" embedded in Wechat that is easy for users to enter and exit, but it has the function of generating links with official accounts, video accounts and moments, so the analysis from the characteristics is different, and the user experience is naturally different.

The two have different experiences and different access to users.

For Mini Program, users need to download WeChat app, and the main channel to get users is to import from official account fans, while WeChat is mainly convenient to use directly into WeChat without downloading, and the ways to obtain user traffic are also different. It can be imported from offline stores or from WeChat groups, official accounts and video accounts, so there are more channels for WeChat Mall to get users.

The e-commerce system of WeChat Mall, WeChat Mini Programs is conducive to experience.

To sum up, from the perspective of user experience, WeChat Mini Programs is more suitable for businesses, can obtain a variety of user channels, and also has the function of app application, while the micro mall can be used as a single e-commerce system to apply more suitable.

This is the end of the article on "what are the differences between WeChat Mall and WeChat Mini Programs". Thank you for your reading. I believe you all have a certain understanding of the knowledge of "what are the differences between WeChat Mall and WeChat Mini Programs". If you want to learn more, you are welcome to follow the industry information channel.

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