Shulou(Shulou.com)06/03 Report--

COVID-19 epidemic forced the offline operation, office, conference, training and other activities of enterprises to press the pause button. In order to ensure normal operation and internal cooperation, enterprises have to seek online growth and expand new transformation paths, with strong interactive and highly transformative corporate live broadcast ushered in explosive growth. Data show that the market size of live broadcast services for Chinese enterprises has increased from 261 million yuan in 2015 to 2.272 billion yuan in 2019. It is estimated that it will reach 19.129 billion yuan by 2024, and there is huge room for the development of corporate live broadcasting.

Various industries use live broadcasts to create rich new scenes: in recruitment season, companies carry out air lectures and online interviews with the help of live broadcasts; household enterprises carry commodities through live broadcasts; and popular applications such as cloud investment promotion and cloud exhibitions emerge in endlessly. Live streaming is becoming the new business normal that everyone likes to hear and hear.

The value under the epidemic highlights the explosive growth of corporate live broadcasting.

According to the 2020 Chinese Enterprise Live broadcast Service Market Research report, from the demand side, the demand for live broadcast services by enterprises affected by the epidemic has exploded in the short term, while in the long run it is driven by changes in users' consumption habits; from the supply side, track players are becoming more and more mature, and the underlying cloud computing technology is becoming more and more perfect, creating a good environment for the rapid growth of the enterprise live broadcast service industry.

Under the epidemic, the market value of live broadcast services for Chinese enterprises has become increasingly prominent:

Open source: enable live e-commerce to help enterprises transform online sales

Cost-saving: break through the limitation of time and space and save the cost of offline activities

Improve efficiency: help enterprises to precipitate the value of private traffic users through digital marketing services.

Maintain stability: realize the online migration of the business scene and enhance the anti-risk ability of the enterprise.

After the epidemic, the opportunity for rapid development has been ushered in, and the market scale of live broadcast services for Chinese enterprises has expanded rapidly:

After 2018, online education and e-commerce live streaming have driven the enterprise live broadcast industry into the fast track of development, and the market revenue in 2019 has reached 1.48 billion yuan. Later, affected by the epidemic, based on the needs of enterprise private domain traffic operation and the completion of user education, the enterprise live broadcast service is expected to become the standard of enterprise business in the future, reaching more than 3.5 billion of the market size in 2020.

Micro-media with multi-technical means to create the ultimate interactive experience of live broadcast

In 2019, micro-media webcast built e-commerce live broadcast SAAS system, based on the pain points of e-commerce industry, created a central live room model, and built private domain traffic for enterprises. As a leader in enterprise-level video cloud services, Micromedia Cloud Broadcasting has been engaged in enterprise live broadcasting for many years. Through video live broadcast SaaS system, it provides live broadcast technical services for enterprises of different types and sizes, solves the pain points of enterprise-level video applications from real application scenarios, meets customers' online teaching, training, publicity, customer needs and other business needs, and creates a secure, stable and fast product application and platform core advantages.

High stability, rapid deployment of cloud computing platform, multi-dimensional system-level stability guarantee, creating 99.95% highly available SaaS video platform. It meets the requirements of enterprise LVB applications such as high concurrency and high QoS, and has the anti-pressure ability of To B applications.

Strong security, Spring-Cloud micro-service architecture, high performance, high security, low latency. 3. Advanced streaming media and CDN integration technology to provide more stable and fast network access.

Fast access, rapid deployment of cloud computing platform, and cooperation with Aliyun, Tencent Cloud and other top service providers to create a high-quality LVB user experience to meet the needs of video cloud applications from small and medium-sized enterprises to multinational groups.

In order to better meet the needs of users, micromedia cloud broadcast connects the video center to the user system, provides scene processing and information upgrade services, and provides more stable and fast network access relying on access to advanced streaming media and CDN integration technology. Standard OPEN-API interface to create a third-party service provider ecology, win-win cooperation.

Up to now, Micromedia Cloud Broadcasting has cumulatively served 300000 + enterprises, 1 million + anchors and 10 million + end users to provide online e-commerce live broadcast services, covering online education, finance, medical, automotive, home and other industries. Customers include Peking University, Fudan University, New Oriental, good Future, Industrial and Commercial Bank of China, CITIC Securities, LinkedIn and other well-known Chinese and foreign enterprises and institutions, supporting customers to carry out 3 million live broadcast services.

Enterprise live broadcast into standard core technology to build a moat

Micro-media cloud broadcast believes that corporate live broadcast has officially become a new tuyere in the post-epidemic era, constantly infiltrating various industries and giving rise to more and more innovative needs and usage scenarios. By using the connection means of live broadcast, enterprises can not only improve the service system, but also obtain new operation growth tools, which makes marketing more diversified and becomes the new standard of enterprise operation service.

In order to win a higher industry share and business growth, since last year, micromedia cloud broadcasting has laid out 5G ultra-high definition landing solutions in advance, adhering to the strategy of "technology-driven, ecological association, and industry deepening", and let 5G live video broadcast technology empower every enterprise's mission, increase investment in cutting-edge technologies such as big data and AI, and continue to consolidate its dominant position in the field of video technology. Improve video operation services in enterprise applications, and strive to help more enterprises improve internal and external communication efficiency and operation management capabilities.

During the epidemic, enterprises experienced the charm of live video streaming, but also largely cultivated user habits, it can be predicted that the future market of the video industry will be a blue ocean. After the waves sweep the sand, only enterprises with core competitiveness can have a future and build a moat by virtue of core technological competence, so the innovation and exploration of micromedia cloud broadcasting will not stop.

"Live with goods" is a "artifact" that mobilizes enterprises to display and sell directly to consumers, reshaping the scene of mobile sales through corporate live broadcasting, and the detonation effect of private live streaming can also achieve the effect of public domain e-commerce platform. Micro-media cloud broadcast through the central broadcast room matrix, so that enterprises really taste the sweetness of corporate live broadcast.

Chain food enterprises live broadcast achieved sales of 3 0; home dream textile's first large-scale single live broadcast 4 hours of sales visits exceeded 600000 sales exceeded 3 5 million; electric car Taidi "factory live" 2-hour pre-sale orders exceeded 6,000, and so on.

If the live broadcast of the public domain live broadcast platform is regarded as a costly "blitzkrieg", then the private domain live broadcast game is more suitable for use and operation of the "regular war". With the help of micro-media cloud live video broadcast SaaS system to build Wechat ecology, combined with live reward / like, watching while buying, sub-run promotion and other functions to solve the new customer drainage problems, to help enterprises really create a "brand private domain traffic pool".

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.