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The main content of this article is to explain "what are the ways to build a web promotion website?" interested friends might as well take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what are the methods of building a web promotion website?"

At present, the overall quality of the network promotion website is not high, mainly manifested in the site content is too single, the company profile and contact us page is a lack of text focus, product display only pictures do not have the corresponding text introduction, as well as the website banner picture lack of focus, etc.; you can go through the search engine to view some of the promotion sites, most of which exist the problems mentioned above.

So how to build a website that conforms to the network promotion? The following are the following criteria in the process of building my daily station, which I share with you.

I. user experience

1. Access speed [let users access the website quickly]

Website opening speed is no more than 4s (influencing factors: domestic multi-route access, server stability), home page size should be less than 1m (influencing factors: home page FLASH, high quality picture or JS file)

2. Website content [allows users to get meaningful information]

A, company profile, need to reflect the size of the company, main products (standard red, bold, increase highlight), sales performance and network, after-sales service, etc.

B, the product is related, the more detailed the product characteristics are introduced, the clearer the product display picture is, and the higher the user's interest is. At present, the mainstream product content introduction often uses the form of video display (more vivid and intuitive).

C, contact information, each product and service page should directly reflect the contact information (left navigation or content introduction), to facilitate customers to find you the first time; contact information from top to bottom order is: contact, mobile phone, landline or 400th telephone, fax, mailbox, QQ, zip code, address, pay attention to the important contact information should be red, bold, highlight

D, banner pictures, need to focus on the customer's main products or services, while the description text also need to reflect the main products, product uses, etc.

E, news and information, reasonably designed promotions and restrictions, and regular release of relevant promotions and restrictions in the news column can increase product sales, such as: there is a new sweater store in the community, which shows that it is only sold for 7 days as soon as it opens. Low-price promotion ". Seven days later, the saying was changed: "receive the manufacturer's notice, sell for another 5 days, and reduce the price for promotion"; the saying after five days is "the last three days, buy one get two free"; the saying after three days is "postpone for three days, not one piece will be left"; the saying after three days is "leave at 6pm tomorrow, half sell and half get free" Two days later, the saying was, "if the factory car doesn't arrive, sell it as soon as you see the money." after a few days, all the woolen sweaters were sold out, and they really left, but they didn't go far and put on a show in another neighborhood.

3. Website structure [makes it easy for users to get information]

Website navigation must be clear, let users go to the home page of the site, click no more than 2 mouse clicks, you can find the information you need immediately.

When describing enterprises or products, text typesetting should be staggered, and every sentence should be able to move customers and make them like to read.

4. Website integrity [let users have a sense of trust in the website]

Website record information, business qualification honor, complete contact information, authoritative network security authentication logo, detailed address and other information can enhance the recognition degree of users. Only under the premise that users feel safe will they have a sense of trust in the website and further generate business contacts, online purchases and other behaviors.

Add sections such as customer witness section, well-known partner display, third-party personal statement, home page showing enterprise honor qualification, enterprise strength display (showing the enterprise characteristics of our company), media reports (video center). Can enhance netizens' trust in this website.

Second, marketing function

1. Website customer service, which helps to improve online sales opportunities, such as Baidu Shangqiao, online QQ, Ali Wangwang online functions.

Customer service hotline, 400, 800 national toll-free hotline: professional image of large companies, pay attention to brands and services, seize business opportunities

3. Advertising promotion, online advertising activities, the latest promotion, create a marketing atmosphere, seize online opportunities, such as: landing page service in the service package, holiday greeting service

4. Electronic map makes it easy for customers to find you, enhance honesty and good user experience.

5. Online payment, so that customers can pay in time when they find you. (Pangu source code upgrade achieves this function and creates a closed loop)

At this point, I believe you have a deeper understanding of "what are the methods of building a web promotion website?" you might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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