Shulou(Shulou.com)06/01 Report--

This article mainly introduces how to optimize the mobile website to obtain a good keyword ranking, which has a certain reference value. Interested friends can refer to it. I hope you will gain a lot after reading this article. Let's take a look at it.

1. Tips for mobile websites

Whether we do a PC website or a mobile website, we need to do some preparatory work in the early stage of the website, such as website diagnosis and even website analysis, or the adaptation of PC and mobile websites. The mobile side also needs to consider the website structure in the early stage, although we often use the second-level domain name on the mobile side, but compared with the PC side website, it is also an independent website, which must have its own website structure and website navigation.

1. Mobile website TDK

In the process of page optimization, the mobile side is the same as the PC website TDK as far as possible. In this way, the ranking and weight of the PC side are inherited as a whole in the process of adaptation. There is also the database to use the same database, so that the data and content are consistent.

2. How easy it is for robots and search engines to identify structures.

Site rankings are inseparable from the inclusion, even if the site content is good, if the search engine is not included is also unable to participate in the ranking, in fact, mobile sites in the collection is also the same as PC sites. Search engine spiders need to index, crawl, build database, release, participate in ranking and other processes. If robots forbids spiders to grab or spiders encounter problems in the process of link crawling, it will increase the difficulty for search engines to grab content.

3. Mobile website structure

The link structure of the website is the top priority of the website. if there are some problems in the link structure of the website, the optimization effect of the website will be poor in the later stage, and there may even be revision and other reasons. Therefore, the website structure is reasonably set up according to the search engine mobile guidance specification.

4. Do not take parameters for URL links.

Although links are rarely viewed by users on the mobile side, we need to use a static link mode in the process of setting up the mobile URL. In this way, spiders are rarely identified.

5. Return HTTP code 200

Always observe the website logs file to see whether the return HTTP code when the spider crawls is 200. try to reduce the occurrence of dead link 404.

Mobile link strategy

After the pre-production of the website is completed, it needs to be optimized for the site, which requires some strategies inside.

1. Internal optimization

Internal optimization is to make the site anchor text appear reasonably in the site content page, not just to direct all the weights to the home page or link all the links to the home page. Although, in the early stage, we try to do the home page keywords. In the future, the website column page and content page should also make an effective link strategy.

2. The construction of external chain strategy.

No matter which search engine determines the weight of a page, it is important to base on the anchor text and the number of links imported to external links. Therefore, we can not relax in the construction of the outer chain. According to the situation of the website, carry on the construction of the outer chain with very high quality.

Mobile website content

The content of the website is very old-fashioned, that is, the article is as original as possible, and now the search engine has higher and higher requirements for the content of the website. High-quality, original content is indispensable for website ranking and overall weight improvement.

Mobile website loader

The opening rate of the mobile website determines the overall ranking of the website. Now the search engine has considered the opening speed of the website in judging the keyword ranking of the website. Therefore, the opening rate of the website is becoming more and more important.

In fact, there is still a lot of content to express, for example, website pages using gzip compression, will be helpful to the site. In the mobile site optimization like everyone can take seriously, so that the site keywords have a good ranking promotion.

Thank you for reading this article carefully. I hope the article "how to optimize the mobile website to get a good keyword ranking" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.