Shulou(Shulou.com)05/31 Report--

What are the optimization skills in website construction, many novices are not very clear about this, in order to help you solve this problem, the following editor will explain for you in detail, people with this need can come to learn, I hope you can gain something.

A lot of SEOer know that "content is king, outer chain is king", but how to understand "content"? Some SEOer think that the content refers to the original articles in the site, this is understandable, because this is indeed a basis of the site construction, in fact, there is a wider scope of content, the following around this "content" to carry out in-site optimization tactics.

First: URL path design

Why put the URL to the front? This is because the URL path design is very important, and users need to go through the path to visit the website, so a reasonable URL design is not only convenient for users to view, but also conducive to the inclusion of search engines and improve the friendliness of search engines. If the URL design of the website is unreasonable, it will naturally affect the collection of the website by the search engine, and it will also have a great impact on the optimization work in the later stage of website construction. Therefore, it is recommended that Seoer URL is in the form of Html.

Second, the navigation structure should be clear and reasonable.

An important part of the optimization work in the station is the optimization of navigation. Navigation optimization can bring weight to the keywords in the site, and can provide ah user experience. For small websites, such as corporate websites and blogs, we can generally adopt a flat tree structure and implement the principle of three clicks to reduce the depth of spider crawling. this can make the articles in the station more conducive to the collection of search engines, and it is easier for users to find and read.

Third: external calls to js and css

Although the current search engine is constantly improving, no one can guarantee that the search engine can read js. Therefore, it is better to call js and css externally at design time. When the spider crawls the page, it doesn't like too much js and css code. If you add too much js and css code to the article on the html website, it will seriously affect the crawling speed of the spider and make it difficult for the page to be included by the search engine. Therefore, using external calls to js and css is a good solution.

Fourth: the arrangement of anchor text in the station.

Put anchor text in the site, the keywords of the site is very important, when the core keywords appear in the article for the first time, you need to do an anchor text to point to the home page, which can not only improve the weight of the home page, but also improve the ranking of keywords on the home page. The layout of the anchor text must be reasonable and avoid excessive optimization, otherwise it will bring the consequences of lowering the right to the website.

Is it helpful for you to read the above content? If you want to know more about the relevant knowledge or read more related articles, please follow the industry information channel, thank you for your support.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.