Shulou(Shulou.com)06/01 Report--

Huawei, the only mobile phone brand that maintained growth in 2019, ranked first in global shipments in April, and Honor joined China's omni-channel Top4 in 2019 and occupied China's Internet mobile phone market Top1 for many years in a row. This is the answer of Huawei and Glory's dual-brand strategy in recent years. Today, we will analyze why Huawei and Glory's dual-brand strategy is so successful from the difference between Huawei and Glory.

First of all, we need to clarify a misunderstanding: Huawei and Glory are two independent terminal brands under Huawei's consumer business, and Huawei and Glory are not the relationship between parent companies and subsidiaries. Glory brand was founded as an Internet mobile phone at the beginning. In just four years, Glory became the number one Internet mobile phone brand in China with annual revenue exceeding US $10 billion in 2017. Then Glory began to enter the offline market. Now Glory has developed into an omni-channel brand like Huawei, with its own online and offline stores.

Huawei and Glory's dual-brand strategy is so successful because there are great differences in brand positioning between the two brands. Huawei wants to be a global iconic technology brand, while Glory wants to become a technology trend for young people. Therefore, the two brands can cover a wider range of people.

Glory specializes in the youth market, for a new generation of digital aborigines, and its product design is more in line with the aesthetic of young people. The titanium hollow silver and neon shadow purple color matching of the Glory 30 series magnifies the Glory HONOR large Logo for the first time and arranges it on the extension line of the camera matrix with high recognition. The newly released Glory 30 Youth Edition shows the youthful flavor with the rainbow-like gradual color matching with the light from the lower left corner of the phone.

The difference between "Huawei" and "Glory" is shown in all aspects, but the same thing between the two is that they always put users first and constantly strengthen communication with users, which is why Huawei and Glory can stand out in the highly competitive mobile phone market.

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