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This article mainly explains "what are the advantages and disadvantages of big data". The content of the explanation is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what are the advantages and disadvantages of big data?"

Big data (big data), also known as huge amount of data, refers to the huge data sets collected from many different sources in multiple forms, often with real-time characteristics. In the case of business-to-business sales, the data may come from social networks, e-commerce sites, customer visit records, and many other sources.

The characteristics of big data:

(1) the volume of data is huge: from TB level to PB level.

(2) there are many types of data: all kinds of network logs, videos, pictures, geographic location information and so on.

(3) low value density: take video as an example, during the continuous monitoring process, the data that may be useful is only one or two seconds.

(4) Fast processing speed: 1-second law, which is essentially different from the traditional data mining technology. The Internet of things, cloud computing, mobile Internet, car Internet, mobile phones, tablets, PC and a variety of sensors around the globe are all sources of data or ways to carry them.

Big data's significance to the enterprise:

(1) timely analysis of the root causes of failures, problems, and defects can save enterprises billions of dollars a year.

(2) to plan real-time traffic routes for thousands of express vehicles to avoid congestion.

(3) analyze all SKU, price and clear inventory with the goal of profit maximization.

(4) push the discount information that may be of interest to the customer according to his purchasing habits.

(5) quickly identify gold customers from a large number of customers.

(6) use clickstream analysis and data mining to avoid fraud.

Big data's defect: at present, most Chinese enterprises are facing many challenges in data infrastructure and data analysis. According to the survey of the Industrial Information Network, the system architectures of most domestic enterprises have some defects such as poor scalability, low resource utilization, complex application deployment, high operating costs and high energy consumption when dealing with a large amount of data.

The core value of big data lies in the storage and analysis of massive data. The specific value is shown in the following aspects:

(1) Enterprises that provide products or services to a large number of consumers can use big data for accurate marketing.

(2) the medium-and long-tail enterprises with small and beautiful model can make use of big data to do service transformation.

(3) traditional enterprises that must be transformed under the pressure of the Internet need to keep pace with the times and make full use of the value of big data.

Thank you for your reading. the above is the content of "what are the advantages and disadvantages of big data?" after the study of this article, I believe you have a deeper understanding of the advantages and disadvantages of big data. The specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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