Shulou(Shulou.com)05/31 Report--

What this article shares with you is what are the 17 problems that need to be solved to improve the efficiency of the website in the development of the website. The editor thinks it is very practical, so I share it with you. I hope you can get something after reading this article. Let's take a look at it with the editor.

Open your website, pretend to be a new potential customer, and ask yourself the following questions. It's best to find people who have never seen your site before and ask them to answer these questions:

1. Where did you look first?

The attention of website visitors usually lasts only a few seconds. This means that your website must "hook" them in a few seconds. Make sure the first thing they see / notice is interesting enough to buy you more time.

two。 Can you find out what this website does right away?

You must convey your message in a limited time. If there are too many distractions on the site, visitors may not know what you are selling.

3. Is the important information on the front page?

Most visitors want to know the details without too much effort. If they need to drag down the scroll bar to find the point, they are likely to leave your site early. Please make sure that your unique sales proposition (Unique Selling Proposition) is clearly stated. A unique sales proposition is a message, in the form of a sentence or words, explaining why people should buy from you. Please highlight this message on your website. (note: above the fold, "front page" or "first screen" is part of a web page that can be first seen in the browser window when the page is loaded without dragging the scroll bar down. )

4. Can you easily find out the benefits of this product / service?

Visitors want to know as much as possible about the benefits of your product or service. The function of the site is important, but the most important thing visitors can take away is the feeling that this product or service will have an impact on their lives and make their lives better.

5. Is there a clear call to action element on the website?

If customers like your products and services, it's important to get them to act quickly. There should be a prominent and clear call to action element on the website. It can be "buy now", "participate in a free trial", or "see more". Make sure you don't use too many call-to-action elements to overwhelm the customer. Choose one or two of the most important ones and put them where they are easy to see.

6. Are the colors and images beautiful?

If your website looks dense and not pleasing to the eye, you will lose visitors. Take a moment to coordinate the colors with high-quality pictures that add color to the message you want to convey.

7. Is the font easy to read?

Make sure your font is easy to read and doesn't distract people. Don't be too fancy; stick to a simple, sans serif font that contrasts the color with the background.

8. Is there a large piece of text on the page?

Visitors may skip large chunks of text. Try breaking them down into small paragraphs that can convey messages quickly.

9. Can the menu items tell you exactly where they will take you?

Website design and usability are things that need to be carefully considered, but are often overlooked. Think about it, if you visit this site, what kind of information do you want to find, and then arrange your menu accordingly. "about us" and "contact us" pages are indispensable.

10. Is there an easy way to contact the company?

If nothing happens, your site may attract potential customers who want to know more or just ask a few questions. Be sure to provide them with an easy way to contact you. Potential customers also want to know if they can reach you when they need it in the future, such as warranty or customer support.

11. Can you know more about the employers or employees of the company?

Visitors often want to know that they are dealing with real people. Providing a "about us" page is a good way to show the world why you are the best choice to deal with it. Photos are also needed on the page-everyone likes to associate business with faces.

twelve。 Do you feel human?

Visitors who feel human are more likely to visit your website again and again and become your customers. Please tell your story and tell the visitor why it would be right to choose you. You can make visitors feel human by showing sincerity, using a conversational writing style, and listing the true testimony of other clients.

13. Is the copywriting corporate or conversational?

The high-sounding style of the company is very suitable for big companies. But a small business should not pretend to be a large, formal entity at a distance from the public. How friendly you are to your clients is a big reason why they end up choosing you-please start writing in an attractive, conversational style right away.

14. Is there a Web form on the "front page" of the website?

Web forms are the only way to get leads for visitors to your site. Please put it conspicuously on the front page. The more beautiful it looks, the more people will fill it out.

15. Is the product or service attractive enough for you to leave your email address?

Your Web form should also contain an incentive element to arouse the interest of visitors and persuade them to leave their information to you. Make sure the return is attractive-it can be a useful tip, operational advice, or a special offer that can be used immediately.

16. Is there multimedia on the website?

Multimedia is a good way to add features and cuteness to a website. You can use videos, podcasts, tutorials, and other multimedia to present your message to visitors in a very attractive way.

17. Is there a social media link?

Social media allows you to communicate with potential customers as well as with each other. Please put links to your blog, Facebook, Twitter and other social media accounts so that people can easily find you on social media. Like this, visitors can choose to follow you in some way, even if they don't fill out your Web form.

After identifying the areas where the site needs to be improved, you make a plan and start implementing it. Improvements don't have to be put in place all at once, but can be carried out in batches, and gradually you will have a website that you are proud of and can continue to generate sales revenue.

These are the 17 problems that need to be solved to improve the efficiency of the website in website development. The editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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