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This article introduces the relevant knowledge of "what are the significance of keywords to website construction". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

First, make sure that the target keywords are searched

The core keywords of the site are not taken for granted. Keyword research must be done to ensure that this keyword is indeed searched. You can go to Baidu Index to find out whether someone is searching. Keywords that no one searches have no value to the site. Therefore, if the enterprise website wants to top the appropriate keywords, the first thing to do is to study whether these keywords have been searched by users and whether the search times have reached a certain order of magnitude.

Second, reduce the difficulty of optimization

The premise of selecting keywords is to find keywords with search volume, and it is not necessary to choose the most popular keywords that users search the most. Such keywords are so competitive that it is difficult to rank them on the front page of the search results page. At the same time, there is no guarantee that the most popular keywords are our target customers. For the websites of small and medium-sized enterprises, if there are not enough manpower and material resources to suggest to reduce the popularity of keywords, the core keywords of the site had better be keywords at the level of 1 million-3 million search volume. this can not only ensure that there are users to search, but also ensure that it is not too difficult to optimize keywords.

Third, extract the effective flow

For websites, traffic and ranking are not the ultimate goal, effective traffic to bring transformation is the ultimate goal, in order to improve effective traffic, we must consider the selection of keywords. In the selection of keywords, can not be too specific or too professional, so the effective traffic is improved, but basically no one to search for such keywords.

Fourth, practice to find effective keywords

Online marketing and promotion is a process of continuous improvement, and it is the same for keyword research, because everyone's thinking has limitations, and it is impossible to choose keywords very accurately at the beginning. So we should gradually find better and more effective keywords in practice.

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