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What can graphic design do? In view of this problem, this article introduces the corresponding analysis and answers in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible way.

Graphic design uses "vision" as a way of communication and expression, through a variety of ways to create and combine symbols, pictures and text, so as to make a visual expression used to convey ideas or messages. the work that can be done include logo design, advertising design, display shelf design, business card design and so on.

Professional knowledge of graphic design

Graphic design is to express the author's ideas in the form of pictures. Different basic graphics can be combined into patterns on the plane according to certain rules. It can also be created by hand-drawing. Mainly within the scope of the two-dimensional space, the boundary between the map and the ground is divided by the outline, and the image is depicted. The sense of three-dimensional space shown by graphic design is not the real three-dimensional space, but only the illusion space formed by the visual guidance of graphics to people.

Terminology

1. Harmony: in a narrow sense, harmonious graphic design is unified and contrasted, not monotonous or disorganized. In a broad sense, it means that when judging more than two elements, or the relationship between parts and parts, the feeling and consciousness given to us by each part is a coordinated relationship as a whole.

2. Contrast: also known as contrast, the successful matching of the two elements with great contrast in quality or quantity makes people feel bright and strong and have a sense of unity, making the subject more distinct and the work more active.

3. Symmetry: suppose a vertical line is set in the center of a graph, and the graph is divided into equal left and right parts, and the left and right parts of the figure are completely equal, which is called a symmetrical graph.

4. Balance: physically, it refers to the weight relationship, and in graphic design, it refers to the balance between visual judgment and the distribution of shape, size, weight, color and material of the image.

5. Proportion: refers to the quantitative relationship between parts and parts, or between parts and the whole. Proportion is an important factor in the size of all units in the design, as well as the arrangement and combination among the units.

6. The center of gravity: the central point of the picture, that is, the center of vision, the change of the outline of the picture, the aggregation and dispersion of graphics, and the distribution of color or light and shade can affect the visual center.

7. Rhythm: rhythm, which has a sense of time, refers to the sense of motion produced by continuous repetition of the same element in composition design.

8. Rhythm: the simple unit combination repetition in the plane composition is easy to be monotonous, and it is arranged by the regularly changing images or color groups according to the number ratio and equal ratio, so as to produce the melodic sense of music and become the rhythm.

element

1. Conceptual elements, the so-called conceptual elements are things that do not actually exist and are invisible, but can be felt by people's consciousness. For example, when we see a figure with sharp corners, we feel a little bit above it, and there are edge lines on the outline of the object. Conceptual elements include: point, line, surface.

2. Visual elements: conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually reflected through visual elements, including the size, shape, color and so on.

3. Relational elements: how visual elements are organized and arranged on the screen is determined by relational elements. Including: direction, position, space, center of gravity and so on.

4. Practical elements: refers to the meaning, content, purpose and function of the design.

The answer to the question about what graphic design can do is shared here. I hope the above content can be of some help to you. If you still have a lot of doubts to be solved, you can follow the industry information channel to learn more about it.

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