Shulou(Shulou.com)06/01 Report--

What this article shares to you is about the Google Adsense advertisement setting to the location of the placement skills, the editor feels very practical, so share with you to learn, I hope you can get something after reading this article, say no more, follow the editor to have a look.

For those who build stations and open blogs, as long as they put advertisements, they hope to increase their income to the greatest extent. Even if the same topic has been said thousands of times by webmasters, although my income through Google Adsense is not very low, before I receive my second Google check (just two months after the first one), I still want to share my experience here. Because I personally only put the relationship of Google ads, here only use Google Adsense as an example.

Donnie yen said in Ip Man 2: "people are divided into high and low, and there is no difference between high and low personality." On the contrary, the code for Google Adsense ads is almost the same, but the actual application is very different. When it comes to advertising, there is also a distinction between high and low. I am not talking about the per-click price of an advertisement, but that the value of an advertisement will be displayed only if it is placed well and someone is willing to press it. I will discuss the relevant settings of Google advertising with you in the following aspects.

── blog theme selection

Many times when starting a blog, such as using Wordpress, the choice of a theme is based on the appearance of the theme. When you need to add Google ads later, you will find that many sizes do not fit well, otherwise they will go beyond the fixed frame and may even change the appearance of the entire theme. At this time, it is necessary to choose ads that are one size smaller, and these ads usually leave some space that is not so pleasant to the eye.

I use the Wordpress theme of my English blog as an example. This theme was originally designed with Google ads in mind, so the size of the design facilitates the layout of Adsense advertisements. For example, I only put an ad of 300 '250 on the home page:

Because of the perfect size of the theme and the size of the advertisement, it is easy to feel that the advertisement is a part of the site, so it is not so easy to reject it. On the contrary, the size at the top of the body of my Chinese blog is not very appropriate:

The red part is the extra blank space, this advertisement in the middle appears to be very incongruous with the text of the article, the row on the right is even worse, but can only choose the same left arrangement as the text.

When choosing a blog theme, if the purpose of starting a blog is to make money, you can first consider the size of each area and compare the size of the Google Adsense to see if it is suitable for planning. If you write the whole program on your own, you can consider the seamless insertion of ads more freely. But of course, if you are a webmaster to use a fixed program, do not consider so much, you can only choose the most suitable for your own advertising.

── Google advertisement type

Google ads are divided into the following six categories:

Today, I mainly want to talk about "content advertising". Content advertising is also divided into two types of advertising:

The former has more sizes for me to choose, so I usually choose the mixed mode in "Ad unit", that is, I don't choose a single "just text" or "just image" ad. If we continue, we will come to the setting of the advertisement. I will continue to talk about this later. Let me finish this section first.

Although most of the time the ads I choose are ads in "ad unit", it is best for a website to mix different kinds of ads. For example, you can put link ads ("link unit") on the site, and then mix ads with text and images, or even add a search ad to achieve the best results. Of course, the premise is not to affect the overall appearance of the site, but also to pay attention to Google Adsense regulations, it seems that there should not be more than 3 Google ads (including search) in a single page.

By the way, in fact, in my English blog www.rockia.com, there is a "Search" page with search ads for Google. Originally, this page is optional and basically useless, but I only put it to make my blog have more kinds of advertisements, and at the same time, the page tag column of my website is not so deserted.

Advertisements can also be divided into high and low, ── Adsense I have seen.

── Google Advertising setup

I think there is only one principle in the setting of advertising, that is, "part of the written website", that is, to integrate advertising into the website as far as possible, so that others do not think that it is advertising, the natural click-through rate will be higher.

Google ads are mainly about font colors, border colors and other small settings, so I won't say any more here, they are all very simple things. Let me use winw2 as an example (your own is not so good, so don't use your own as an example all the time):

He put a 200 × 200 advertisement here. If you visit his blog, you will see that the background color and font color of this advertisement are consistent with the theme of the blog. In addition, among so many Google ads, only 200x200 is the most suitable position for him.

Placement of ── advertisements

I remember reading an article that said that people's eyeballs would be tired from reading, so the more close to the upper left corner, the more attractive it would be to attract readers. This is also why the logo of many websites are placed in the upper left corner, not to mention that the designers are stereotyped, it is actually good to do so, and the logo in the upper left corner can make people remember the "brand" of your station.

Similarly, on the contrary, the more close to the lower right-hand corner, the more lost the value of advertising. But is this really the case? Are we going to force ourselves to put ads on the top left? I don't think so.

First of all, if you want to force an advertisement to be placed in a certain position, it has violated the above principle. Do not say that advertising will not become a part of the website, on the contrary, it will affect the vision of visitors and seriously cause readers to stop visiting your site.

Second, keep in mind that when you write a blog or site, it is not the advertisements on your site that attract visitors, but the real content. These valuable positions should be reserved so that the content can attract your visitors, so that the advertisement has a chance to be seen and clicked on.

My general practice is to put only one ad on the home page, which is the one you see on the right.

Then when I clicked in to read the article, I put one in front of the text and adopted a separate-line approach; the good thing about this is that a separate line does not affect the typesetting of the text.

I don't put any advertisements in the article in order to keep the reading process from being disrupted.

At the end of the article, I put a link advertisement, which saw some keywords, if you have really made efforts on the keywords of the website, the gold content of these links should also be quite good (unfortunately I seldom pay attention to it).

Everyone must have different considerations in the placement of advertisements, and we can't put them here and there in one sentence. Really need to look at the actual situation of the station and personal needs to decide, but the principle has not changed, is to make others feel that the existence of advertising is valuable, rather than affecting the feeling of reading.

── Google Advertising filtering (GGAD blacklist)

With regard to advertising filtering, many people think of surfing the Internet and using plug-ins to filter vulgar advertisements on some websites; the advertising filtering I am talking about here is aimed at Google advertising. Let's use an ad from my blog as an example again:

I think this advertisement is totally inconsistent with the theme of my blog, and I think the money content of this kind of advertisement is very low, so I decided to filter this.

Log in to my Google Adsense and go to Adsense Setup (Adsense Settings)-"Competitive Ad Filer (competitive Advertising filtering)

You can put in the ad address that you don't want to appear on your website:

When it comes to why you do this, there are the following reasons:

Do not want vulgar advertisements to appear on blogs to affect readers

Ban some advertisements with low gold content, so as to increase the probability of high-click unit-price ads (but this needs to be judged by myself, I am not very good at it, but some obviously have little money, let's try the experience)

Let more ads related to your site appear, your readers come to your blog, must want to see something, if the ads are related to the content of your site, naturally increase the click rate. In addition, the degree of relevance between advertising and the website also well reflects the principle of "advertising and the website become one".

If a website does SEO to increase the traffic of the site, then the placement of a good advertisement is to turn these traffic into money. Of course, it is not possible to measure the quality of a website in this way, but a good advertising ── from setup to placement will add a good stroke to your site, and it will also reflect a webmaster or blogger's care for some details of the site, and the user experience will be improved accordingly. Advertising is still advertising, as long as someone clicks, there should be a corresponding income ── no matter how much, but reasonable placement and setting, we can get more expensive advertising.

The above are the placement skills that Google Adsense advertisements are set to the location, and the editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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