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This article introduces you the case analysis of Don't make me think web page theory, the content is very detailed, interested friends can refer to, hope to be helpful to you.

Chapter 1

The most important principle to ensure that web pages are easy to use by users is "Don't make me think". Designers should try to make the web page self-evident, clear at a glance, and self-explanatory. Good design should allow users to use it immediately without having to think about it.

Every item on a web page may force users to stop and think, for example, names. Names that look cool, think they are smart, have a marketing nature and obscure technology often bother users. For example, for links and buttons that seem less obvious, users are not obliged to think about whether they can click somewhere.

When we visit the network, every small question may interrupt our enthusiasm, and they will accumulate until it makes people crazy and impatient.

Some things that visitors should not think about:

Where am I?

Where should I start?

Where did they put xx?

What is the most important thing on this page?

Why did they give it that name?

If you want to do some brand-new pioneering or very complex page design, if you can't make the page self-evident, at least make it self-explanatory and make users understand it in very little time and effort.

Other strange and interesting user psychology: some people stick with a site that tortures them for a long time, rather than looking for a better one; some people blame themselves first rather than the site when they encounter access setbacks; human inertia and the uncertainty of starting new things often cause users to compromise in the face of a poor access experience (who can guarantee that the next one will be better than this? ).

Chapter 2

When faced with a well-designed typesetting page, users usually just glance at the page and then look for links they are interested in or that meet their requirements based on their feelings. In fact, users basically don't really take a look at parts of the page that they don't care about. The embellished words are more like "billboards driving at a speed of 100 kilometers per hour" to users.

Three facts about network use:

One. Not reading, but browsing.

People always spend very little time reading most of the pages, usually just glancing at the pages and then choosing the columns or words they are interested in.

Reason:

Users are always busy. They don't have time to read unnecessary content. Users know that they don't need to read all the content, usually they just want to find what they are interested in. The reading experience of newspapers, books and periodicals teaches users how to quickly locate the content they are interested in.

Two. Not the best choice, but satisfied.

In most cases, instead of choosing the best option, users choose the first option that seems reasonable. This satisfaction strategy tells us that once users feel that a link can jump to where they want to go, the possibility that the link will be clicked will be greatly increased, although it may not be the best choice.

Reason:

Users are always busy, it is difficult to find the best strategy, and it takes a long time. There will be no serious consequences if you guess wrong. Weighing options will not improve our chances. In the poorly designed

Web page

It is not as efficient as guessing to make a choice. Users like to enjoy the sense of control, and it is more valuable for users to follow the feeling.

Users measure the amount of effort a choice is willing to spend on their expectations of the content, the urgency of their needs, and their confidence in the site.

Third, not to get to the bottom of the matter, but to barely cope with it.

Few people take the time to study how to use a website, usually by constantly trying to gain access experience, find a reason to explain their behavior, and why they do so.

Reason:

Whether or not to understand the working mechanism behind the transaction is not important to the user, they only need to be able to use it normally. General usage habits determine that if users find that a transaction meets their requirements, they will continue to use it until a new and better alternative emerges, but usually few people will take the initiative to look for a better way.

Teach users the benefits of using the site rather than barely coping with it:

Users can find what they want more easily. Users can get a more comprehensive understanding of the services provided by the site, not just those they happen to see. The website can better guide users to the content they want to display. It can let users enjoy the satisfaction of grasping the overall situation, which can greatly enhance users' confidence in themselves and the website, and then retain the hearts of users.

This is the end of the case analysis of Don't make me think web page theory. I hope the above content can be helpful to everyone and learn more knowledge. If you think the article is good, you can share it for more people to see.

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