Shulou(Shulou.com)06/01 Report--

This article mainly introduces the advantages of Mini Program to obtain traffic, the article is very detailed, has a certain reference value, interested friends must read it!

As an important part of enterprise operation, WeChat Mini Programs plays an important role in the platform-wide marketing strategy of getting through the website and Wechat. Relying on the huge traffic of Wechat, coupled with the high-quality feature that it is ready to go and does not need to download and occupy memory, it is more and more favored by enterprise operation developers.

Natural flow

Mini Program search based on Wechat, drop-down, find, itself will have natural traffic, Wechat has a large user base, the daily stay in Wechat is also very considerable, based on this natural traffic entrance, Mini Program is easier to find and use. After getting a good user experience, users can easily become the source of private domain traffic and form their own private domain traffic pool.

Transformation and retention

The traffic brought by Mini Program must be well transformed and retained, and the premise of doing a good job of transformation is the sense of use of Mini Program, which is conducive to the cultivation of users' habits. Mini Program is defined as leaving after use, entering when you need to use it, and directly closing the page when you are done with it. Unlike app, which requires tedious downloading and registration, nor does it need to be followed by official accounts. The internal use process is also relatively simple, which, of course, requires the product manager to design.

Additional benefits of Mini Program

1. Good adaptability, suitable for all models

2, the development threshold is low, almost as long as the official account has been certified can reuse data to register and authenticate Mini Program, or you can register Mini Program as a registered official account alone.

3. Ploughing Wechat ecology, including Wechat card coupons, WeChat Pay, Wechat campaign and other functions.

4. The experience is smooth, light and easy to use, the experience is very smooth, and the operation is comparable to the native APP

In the face of accurate users, the repurchase rate is high.

Wechat ads can provide advertisers with real-time data feedback, shorten the product launch test cycle, save test costs, and improve conversion, issuing orders, and ROI by selecting intelligent optimization functions, so that advertisers can put volume more effectively. In addition, advertisers can also upload custom crowd packages and expand through the "crowd management" mode to make touch more accurate.

These are all the contents of this article entitled "what are the advantages of Mini Program in obtaining traffic?" Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.