Shulou(Shulou.com)06/01 Report--

This article mainly explains "similar ways to avoid web pages". Interested friends may wish to have a look. The method introduced in this paper is simple, fast and practical. Let's let the editor take you to learn "similar ways to avoid web pages".

In the process of website construction, there is often an annoying problem, that is, the page similarity is very high, and once this problem occurs, it is difficult to improve the ranking of the site, and even cause Baidu to reduce the right or punishment. So what is web similarity?

Usually, the similarity of web pages mainly means that there are many parts of the same content between the two web pages. When the search engine compares two web pages, it will be compared and analyzed by two methods. The first is to analyze the content of the web page according to the summary module. If the MD5 values of the two pages are the same, then the similarity between the two pages is very high. The second is to analyze according to the frequency and ranking of keywords on the web page. Get the keywords with high word frequency on a web page, and then assign the MD5 value. If the keyword MD5 values of the two pages are the same, then it has a high degree of similarity.

At present, the similarity of web pages that can be recognized by search engines cannot exceed 60%. If it exceeds 60%, it will be punished by the corresponding search engine, resulting in being reduced or blocked. So what are the factors that cause web page similarity? Specifically, there are two main reasons: first, in the same website, the old content of the past is often simply renovated, and the description, keywords, title and content are rarely changed in the process of refurbishment. Or it is simple pseudo-original, so it is easy to cause high similarity of web pages. Second, take the content already included in other websites and make simple adjustments, such as changing the title, breaking up the paragraphs, and then publishing them to your own website. although there is no similarity between such content and the content in your own website, but from the perspective of the Internet, then this repeatability will become very obvious.

When the web page similarity is obvious, it is necessary to change the previous content building strategy immediately, otherwise once the warning line of 60% is exceeded, it is easy for the website to be judged as spam, thus it is difficult to succeed. For this, we can reduce the similarity of website content from the following two aspects.

First, try to be original as much as possible, because the original content will not have the problem of similarity, and even if other websites are reprinted or even included for more time than you, but after a period of time, Baidu's intelligent algorithm will also determine you as the first original, thus giving you a higher weight.

Second, pseudo-original should be upgraded. After all, the rich content of a website is often very rich through a webmaster or a small team, and appropriate pseudo-original is understandable, but pseudo-original needs to be upgraded. Cannot simply change the title, disrupt the paragraph way, this way with Baidu intelligent upgrade, has been very difficult to adapt The best way is through manual rewriting, and as far as possible to achieve more than 70% of the original degree, in order to reduce the similarity of web pages.

Third, use iFrame framework technology to display some important content many times, because the content on a website may be displayed on multiple channels, for example, there are some recommended content on the home page, and these identical contents also exist on the corresponding column page, then you need to use iFrame framework technology at this time. For repeated content, Baidu says no, and let Baidu not crawl these content. In this way, we can avoid the risk of web page similarity.

At this point, I believe you have a deeper understanding of "similar ways to avoid web pages". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.