Shulou(Shulou.com)06/01 Report--

"did you share WeChat Pay?"

In the past two days, many people's moments have been scanned by WeChat Pay.

On June 3, Tencent officially launched "WeChat Pay points" for all users.

Wechat users can open their own WeChat Pay points through the operation of "Alipay > me > pay > Wallet > pay points", which means that there has been an official entrance to WeChat Pay's use scene since then, and also marks that in the field of credit. Wechat began to be rigid and rigid.

What are the characteristics of WeChat Pay?

Users who are familiar with sesame credit are clear that one of the functions of credit score is to determine whether we have the right to use the relevant services.

For example, more than 500 points of sesame credit can enjoy the first ride and then payment service, lower than this point has nothing to do with this function.

Generally speaking, the main functions of sesame credit and WeChat Pay are focused on pre-use, payment and rent-free property.

WeChat Pay points, currently in the credit services, including the following:

Share the rent

Travel traffic

Shopping and entertainment

Life service

Accommodation reservation, etc.

Five items have a total of 1038 services.

When it comes to supporting mortgage-free rental and accommodation, Wechat users need to pay points to reach a certain threshold before they can use it.

At present, including Didi, pinduoduo, Tongcheng, transfer, JD.com Express, Spring Airlines, Ctrip, Meituan and other related services support WeChat Pay points.

Of course, many of the above life services, sesame credit are all covered, as a "veteran", sesame credit provides more abundant credit exemption services.

Like sesame credit, WeChat Pay score is also based on big data, personal identity characteristics, payment behavior, credit history and other corresponding information. WeChat Pay will update the comprehensive score of users' personal credit once a month according to the comprehensive data.

After Wechat users activate the payment points function in "Wallet", they can query their own payment points.

According to the "WeChat Pay Sub-user Service Agreement", WeChat Pay points are currently available free of charge.

It is worth mentioning that before the launch of WeChat Pay, Wechat has already opened the "payment" function of standard flower.

In March 2020, "payment" was launched, and "payment" allows users to spend first and then pay.

After the opening of Wechat payment, users do not need to apply for installments in advance, they can directly choose "distributive payment" when paying.

The payment will change the "monthly settlement" into "interest on a daily basis". The user will designate the repayment date, support any amount of advance repayment, and calculate the accumulated interest on the basis of the actual number of days of use. after the repayment, the principal and interest will be reduced.

It can be predicted that the competition of payment points + "distribution" VS sesame credit + flower is coming at an accelerated pace.

Is it too late to sharpen the sword for five years?

Sesame credit was launched in 2015, and the introduction of payment points is a full five years late.

However, entering late does not mean that the strength is weak, Wechat's entry seems to have the determination of a "rising star".

According to Tencent's latest financial report data:

The combined number of monthly active users of Wechat and Wechat reached 1.202 billion, an increase of 8.2% over the same period last year.

Mini Program users are growing rapidly, with more than 400m daily active users.

Benefiting from the penetration and sinking of the usage scene, and relying on a large number of users, the credit payment score will achieve a breakthrough in the scene to the maximum extent, and the degree of subsidence is self-evident. This can be reflected from the entrance to the payment points in Wechat wallet. Wechat is trying to declare that where there is WeChat Pay, WeChat Pay points can be used.

Whether it is the launch of installment product "payment" or quietly internal test payment points, all reflect Tencent's ambitions in the field of consumer finance.

The launch of the payment points is also the performance of Wechat relying on the advantages of big data to build its own credit system and develop the financial business plate.

In fact, its team has been dormant for a long time in the launch of pay points.

As early as 2015, Tencent had the idea of building a credit information system. At that time, the product was Tencent Credit score, but it was not until 2018 that Tencent Credit entered the public test, but the product was rushed off the line only one day after its launch.

The reason for going offline comes from regulation, which has been directed by the central bank because of misuse of credit information and credit problems.

In November 2018, the team renamed Tencent's credit score to WeChat Pay and went on again to promote WeChat Pay's grayscale test in a small area. The test entrance is deep and not public.

In June 2020, WeChat Pay was officially launched.

Although WeChat Pay's launch has lost its time advantage, its launch is still a threat to other competitors because of its strong social function and sufficient user base to endorse it.

Industry insiders generally believe that if played correctly, a strong breakthrough of Wechat can still be expected.

Cut the "grading" cake

Compared with the perfection of the credit information system in the United States, the domestic credit system is still in a "warring States era", and there is no unified data source and calculation method for the time being. although the birth of sesame credit products once let the market see hope, the scale of development is also growing day by day, but we have to admit that this kind of score has gradually become a member score index within the ecology, and gradually drifted away from the "comprehensive credit score".

At present, the current situation of the credit market has formed a two-track system of "state + market". The credit center of the central bank is prepared to be built as the country's financial infrastructure, and the market is represented by the "hundred banks" formed by a number of credit companies.

The formation of the "two-track system" mainly lies in the gap between the performance of various institutions' credit reporting business and regulatory requirements, which has become the main reason for the launch of "hundred banks' credit information".

Specifically, there are many problems in the credit products launched by various institutions, such as:

There are still hidden dangers in personal information security and privacy.

Weak integrity of data collection dimension

The score is difficult to reflect the true credit status of the information subject.

In addition, even though credit agencies have cooperated with major banks, the problem of "isolated islands" between data sources has not been solved. These factors lie in front of the major credit agencies, making them far from a standard score that can cover the whole people.

The above is also the crux of the problem that it is difficult to establish a national credit rating system.

As for the bosses who have joined the Bureau, the backbone of "National Credit investigation" says that the "cake" on the score should not be missed first!

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