Shulou(Shulou.com)06/01 Report--

This article introduces the relevant knowledge of "how to make rational use of the traffic advantage of Mini Program". In the operation of actual cases, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

1. What is the back of automatic search? First of all, users clearly know your name, and know what your WeChat Mini Programs can do, which is a requirement for brand operation. "what's the name of WeChat Mini Programs, can you help me finish what I need?"

2. Scan the QR code, which is what Wechat officials most expect builders to guide users to do. Here, the primary operation point is offline. There are many scenarios that can be used and optimized offline, and the most typical application scenarios are ordering, queuing and buying tickets. WeChat Mini Programs's offline implementation becomes very important. And now see more methods online is the third party WeChat Mini Programs navigation, but its direct use of Wechat to identify this QR code is not accessible, so the conversion rate of this method will not be very high.

3. Old friend / group sharing old friend sharing and group sharing, on the back is the test of sharing communication guidance, event operation and community operation, which is also the most worthwhile place for online operation to go deep into. With the arrival of WeChat Mini Programs, the community will further break out, and the retention and activity of the members of the community will be greatly increased, and how to operate these communities will be a new challenge!

4. WeChat Mini Programs and Wechat Volkswagen, which are related to the same subject of Wechat, can be associated with each other, which means that users can enter their corresponding WeChat Mini Programs from Wechat. You can also jump from WeChat Mini Programs to the corresponding Wechat public account.

5. WeChat Mini Programs whose prehistory operation list has been opened will be marked in WeChat Mini Programs's entry level page list and will be placed according to your recently used Mini Program. The prehistory operation list is equivalent to users' repeated consumption. But if the experience is not good, users will delete and leave immediately, so the development of Mini Program Mall must improve the customer's sense of experience.

This is the end of the content of "how to make rational use of the traffic advantage of Mini Program Mall". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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