Shulou(Shulou.com)06/03 Report--

Full-link customs clearance weapon in the era of right confirmation, transaction authorization, rights protection and micro-copyright

It is not difficult to see that the era of micro-copyright has arrived. Copyright used to be a book, a movie, a song; now it can be Short Video or an article on a public account. However, in the era of microcopyright, it is not easy for creators to safeguard their rights. Before the creator has time to confirm the right, the content may be plagiarized.

According to iResearch statistics, the economic losses caused by pirated online literature alone are 8 billion yuan per year.

"Blockchain really activates the entire chain of the copyright industry. "Yu Jianing divides the value of blockchain technology in the copyright industry into three parts: right confirmation, authorization and rights protection.

In terms of confirmation, an application software can be developed on the blockchain. According to the identity signature and timestamp, it can even let the creator save every sentence and issue a certificate every time he writes.

At the level of copyright transaction, when the works are registered online, the obligee can directly mark the price, display and trade on the platform, build a bridge for supply and demand, and promote the faster realization of copyright. Yu Jianing believes that the real value of blockchain is to make copyright a digital resource that can be capitalized and traded at low cost.

Rights protection is also well understood. The most difficult thing to protect rights is to obtain evidence. Precisely, the immutable characteristics of blockchain technology can quickly fix infringement evidence. Yu Jianing gave an example. In the past, in order to preserve evidence that the novel had been plagiarized, the original author of the online novel needed to print out all the web pages showing plagiarized content, which was very time-consuming and energy-consuming. The blockchain was much easier, and the content on the chain was clear at a glance.

Commodity traceability and anti-counterfeiting "Sword of Damocles"

Copyright is purely digital products, commodities are physical objects, blockchain can ensure that digital information is credible and cannot be tampered with, how can offline physical objects be mapped to the Internet?

Yu Jianing introduced that traceability refers to the tracking records of the production, processing, transportation, circulation, retail and other links of agricultural products, industrial products and other commodities. Its value lies in that if an epidemic disease breaks out in a certain place, the source of infection or pollution can be quickly identified through the traceability system, thus controlling the source of transmission.

However, the problem lies in that under the information island mode, the participants upstream and downstream of the traceability chain maintain a ledger respectively, and the participants in any link may tamper for profit, so the cost of fraud is low. Technologies such as blockchain immutability and distributed storage provide solutions to the lack of trust in traceability industries, while openness and transparency provide transparency mechanisms for information flow, logistics and capital flow.

It needs to be mentioned here that the commodity traceability anti-counterfeiting process includes information collection and storage. In fact, blockchain only provides decentralized, tamper-proof accounting methods, solving important "trust" problems at the storage level. In order to solve the problem of fraud and package replacement in the information collection stage, it is generally inclined to include government agencies and third-party agencies for supervision, and information and commodities can also be combined into one.

However, after the use of blockchain technology, once the enterprise links the fake data, which also means that the fake data cannot be changed, it becomes the "sword of Damocles," which may hit the evil enterprise at any time, and the cost of fraud is greatly increased.

"To make good use of blockchain, thinking must not be limited to a single subject. In fact, the biggest pain point of traceability projects is not that consumers have to know where and who this thing is produced. More from other angles, such as government regulation. In the past, when the market supervision department carried out food safety supervision, it was difficult to realize real-time detection of the whole industry chain without information technology. "

Yu Jianing said: "Blockchain is essentially collaborative regulation. It solves not a single subject problem, but a multi-subject problem. "

Privacy protection, solutions for big data transactions

The 2018 Blockchain Industry White Paper mentions that blockchain technology can also facilitate big data transactions.

The reasons for data transactions are well understood, and data can be used to analyze user groups, as well as precision marketing, and even to train artificial intelligence, which can bring unlimited possibilities for enterprise in-depth application scenarios. However, digital assets are the core competitive barriers of enterprises, and the transaction motivation is insufficient. The transaction also involves user privacy, and both buyers and sellers have to bear a lot of regulatory risks.

On the one hand, there is unlimited potential for big data, on the other hand, there is a lot of transaction resistance, blockchain may be a solution.

Yu Jianing found through investigation that big data transaction includes data resource confirmation, opening, circulation and transaction and other related links. If the isolation verification technology of blockchain can be used, the legally saleable data can be isolated and verified, and the data can be encrypted. On the one hand, it can guarantee the legitimate use of data demanders and protect user privacy to the maximum extent. On the other hand, the use of blockchain data traceability function can confirm data ownership and circulation channels, provide evidentiary materials for infringement complaints, provide a more credible big data transaction environment, and improve the willingness of data owners to share.

Looking to the future, the disruptive nature of blockchain has not yet been fully demonstrated, and more changes will occur in the future.

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