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In this article, the editor introduces in detail "what flowers WeChat Mini Programs can bring to the flower shop". The content is detailed, the steps are clear, and the details are handled properly. I hope that this article "what flowers WeChat Mini Programs can bring to the flower shop" can help you solve your doubts. Let's follow the editor's train of thought to learn new knowledge.

First of all, let's take a look at the future development trend of the flower shop:

1. For a long time, offline florists will always exist and will not disappear, but some of the lowest ones will be eliminated. 020 is helpful to the development of florists, but the Internet still has a long way to go to subvert the industry.

2, the development of florist will be divided into two ways: B2C: go to the concept of "gift shop" as a whole, florist not only sell flowers, please refer to South Korea's "gift shop" and the way taken by the Beast School; B2B: for hotels, large squares, events, florists and florists specializing in wedding florists will pay more attention to personal brands, and florists in first-and second-tier cities will begin to appear florists in the name of creating florists' personal brands. B2B business is still the majority of profits in this industry, B2B-based B2C supplemented by the most ideal business model.

3, the joining mode of the same city or surrounding cities will become more and more mature, but the brand influence of the florist is still not far away, which is determined by the characteristics of the supply chain.

4. Be optimistic that the traditional florist will expand online, and the Internet rookie who has no experience in traditional florist operation will join the industry foolishly. Do not talk about Internet thinking, do a good florist, first solid business around, you finally found that you still need to open a shop, do not fantasize about the network to save you.

5. Compared with the cross-regional flower express business, individuals are more optimistic about the development of the flower industry driven by the development of Community 020. But on the whole, it's a small business.

At present, the community-based process of the mobile Internet is under way, and in the United States, this model has begun to see scale. Correspondingly, community-based O2O will also be widely used. People in each community will use APP to enjoy the community services of the community, so that they can enjoy all kinds of convenience without leaving home. Flowers are bound to be a part of it.

Before that, more traditional flower shops survived because many consumers were unwilling to go far away to buy flowers or to buy flowers online and wait for delivery one day later. Once community O2O is popular, consumers can order it through APP at home and deliver it within 2 hours. In contrast, traditional flower shops will be greatly affected.

I believe that for many traditional people, the mobile Internet is just a way to watch movies, play games and play Wechat. They will not realize where the essence of the mobile Internet is, let alone why it can subvert so many industries. And for the flower market, what can the mobile Internet bring? Why can the existing flower market be subverted?

First, the online flower shop will greatly reduce operating costs. With the popularity of online flower shops, the operating costs of flower shops have dropped rapidly. Mobile Internet gives more people the opportunity to open a flower shop of their own. Compared with ordinary florists, online florists gain a huge advantage by renting one item in the store. In addition, in theory, online florists can control the loss of flowers to close to zero. Combining the above two points, the operating cost of the online flower shop will be greatly reduced. They will also provide consumers with products at lower prices while maintaining higher profits.

Second, the online florist can provide better membership service and tap the lifetime value of customers. For the florist, if it is only a deal, it is very uneconomical, the acquisition cost of a single customer is too high. Therefore, how to take customers into the bag, increase the rate of turning back, and tap the lifetime value of customers is a more important issue. With the application of the stronger member management system on the mobile Internet side, the online florist will gain more advantages in the member service side. Online florist can rely on this, convenient to interact with more members, enhance stickiness, and even carry out annual service for individual customers, VIP service.

Third, online florists can provide better products. Benefiting from the reduction in costs, online florists have more energy and funds for product research and development. And this is the fundamental way for a florist to grow. This article is not repeated, survey the product level of online florists and then look at the average level of offline florists, you can get the results.

What on earth can fresh flower WeChat Mini Programs bring to the flower shop?

1) increase sales, through the contact between Mini Program and the official account, so that Mini Program can be devolved to fans, so as to improve the visit rate of users.

2) through the function of the nearby store, increase the exposure of the store, so as to increase sales, at the same time, it can also increase the popularity of the store.

3) improve the flower ordering experience of users, which is not only better than the download threshold of APP, but also better than the follow threshold of Wechat official account.

4) booking through WeChat Mini Programs can not only save users' time, but also enable the physical flower store to achieve a good allocation of time and short-time distribution.

After reading this, the article "what can flowers WeChat Mini Programs bring to flower stores" has been introduced. If you want to master the knowledge points of this article, you still need to practice and use it before you can understand it. If you want to know more about related articles, welcome to follow the industry information channel.

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