Shulou(Shulou.com)06/03 Report--

"there is often a correct hypothesis behind a mistake, and the higher the degree of affirmation of the hypothesis, the more serious the error will be!"

From the article "MVP" in the previous chapter, we know that the minimum available product is the essence of MVP, whose purpose is to quickly verify the usability of the product and the feedback of market users; not market users need a car, we give each other a bike, which typically violates the principles of the market.

The great man once said that "true knowledge comes from practice", and the same is true for the software industry. With the minimum available products, it is necessary to collect feedback from the market and adjust the product strategy according to the feedback. Ahand B testing is one of many tools / methods.

When the product idea / demand of this type of product idea / demand is to launch a transport tool to save users' commuting time, so that users have more time to do what they want to do, you can gradually upgrade products and expand target groups from "skateboard-- > bicycle-- > motorcycle-- > car-- train". We can also see from the above example that the lowest user / market tolerance is "available products", so let's take scooters as an example to talk about the Ahand B test. "one board + 4 wheels" constitute the most primitive skateboarding tool to be introduced to the market / after the initial user has been recognized by the user, you must have a worry as a product manager. How to keep the product alive in the unpredictable market? it's time to brainstorm; "can it be folded?" Can you make it in different materials? Is it possible to DIY colors? . " After brainstorming, we have N Idea, each of which looks so perfect! But which one will users pay for? I don't know, the best way is to use the statistical method, that is, based on the original product, launch the version of Amax B to spy on the feedback of users / market, and leave the version that best meets the needs of the market / users.

Using A\ B test, similar to statistical method, let the market decide what features and functions the product should have from multiple dimensions, rather than we take it for granted. Its advantages: reverse two key indicators: retention and income!

Aside from the question: if the product is only used by very few people, it is not recommended to do the Amax B test. Instead, focus on the early steps of product delivery and "return to the pot" from the steps of lean product development.

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