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This article is about SEO and HTML, so this article introduces the HTML code tags that SEO must understand for the majority of seo people. Generally speaking, SEO personnel in most cases do not need to directly participate in the preparation of the website program, so we only need to be able to understand part of the html code, and with the assistance of the tool, can add, change, delete these 9 tags on it.

We in the page layout, the page often use an emphasis on the role of HTML tags, such as H tags, strong tags, em tags, etc., search engines for these tags are also more important, different HTML tags, there are different SEO optimization effects, in practice should be careful to distinguish the use of, which is what we SEO personnel must master, the following describes the different roles of these HTML tags in SEO.

Title label

It would be a failure if we don't know which tag controls the title of the page. Once communicated with a friend about the optimization of his site, I told him that the title of the page should be optimized, and the title had better be written on the left side of the keyword. As a result, he changed the title of the text. This fully shows that this friend does not understand the title tag, so he does not know how to modify the page title. The page title is very important for search engines, so we, as SEO staff, must use title tags.

Page keyword tag

As SEO staff, all the work is related to keywords, so we must not ignore this tag. There are two common errors:

1. Do not use the page keyword tag: through the source code, we can find that many websites actually do not have this tag. Sites without this tag are mostly not supported by CMS programs, while some are not added because they do not know what it does. No matter what the situation is, we can improve it in some ways.

two。 Incorrect use of keyword separators: the correct form of keyword content is [content= "keyword, keyword 2,..." Keywords are separated by English half-width commas instead of using symbols such as underscores, vertical lines, or spaces.

Page description tag

This tag can be seen as the main content that defines the article, and like the title, the search engine displays it on the search results page. So we must not ignore, and even we can use this point to show some promotions and good information to searchers, the description can be written in our previous article.

Label

H tag is also called Heading tag. There are six sizes of h tag in HTML language, which is a kind of tag that emphasizes the text title in the html of a web page. The essence of the tags is to present the content structure with six different text sizes of the tag, to define the header. There are six pairs of words from large to small, which shows the decreasing importance, that is, the weight decreases in turn. It is important to note that labels are different from labels.

The H tag not only intuitively tells users which parts of the page are important and which are less important, but also guides the search engine to determine which keywords the page should rank. For search engines, the main meaning of the tag is to tell the search engine that this is the title or theme of a paragraph of text, and that the weight of the h tag will be higher than that of Strong. Therefore, the application of H tag in search engine optimization is very important.

Label

Is an enhanced tone of emphasis of the tag, its emphasis is mainly achieved by bold fonts, but different browsers for strong display effect is not the same, in the search engine, is also more attention to this tag, generally for our text content, search engines will give a high degree of attention, although its form of expression is also bold, the same as the H tag But they are two different concepts and cannot be used together.

Label

Italics tag, its emphasis is only second to the tag, generally speaking, strong is used to emphasize the importance of keywords in the article, the role of the tag is mainly to emphasize the content, for example, in a line of an important attribute, we can add tags to show emphasis, to attract the attention of users.

Label

Although its function is to bold the text content with H tag and strong tag, their meaning is very different. H tag is generally added to the title and subtitle of the page and is used in structured web pages. The main function of strong tag is to emphasize that a keyword can be emphasized in the page, while the function of b tag is mainly to bold, just to bold. We can understand the difference between them from the meaning of their labels and should not be confused in practice.

Label

Tags are used to generate hyperlinks in a web page, its basic form is: link text, such as a link to Baidu, in the form of Baidu, in which Baidu is called anchor text in SEO terminology, is a very important SEO optimization factor. Need to pay attention to.

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